The Easy Way or The Right Way?

Today’s been a great day so far: I have a brand new nephew, Dylan James, who entered this world earlier this morning. I received a fantastic piece of fan mail from a Delta flight attendant who absolutely loves the Lawson series, which is always gratifying to get. And I also got an email from someone [...]

Today’s been a great day so far: I have a brand new nephew, Dylan James, who entered this world earlier this morning. I received a fantastic piece of fan mail from a Delta flight attendant who absolutely loves the Lawson series, which is always gratifying to get. And I also got an email from someone within the Ninjutsu organization asking me to come out and teach a seminar for them.

I was both honored and humbled by this request. It’s nice to get an email from someone who appreciates my perspective on this art to the point that they’d like me to come and put on a weekend seminar for them.

But I turned the request down.

And here’s why: if someone wants to hire me for a seminar, they shouldn’t: they should hire my teacher Mr. Mark Davis of the Boston Martial Arts Center. This is the man who has taught me virtually everything I know about this art; this is the man whose wisdom, experience, and guidance have enabled me to survive some horrifying encounters and emerge unscathed. It’s because of Mark that I am as far along the path as I am.

I enjoy teaching people and I’ve done it for a number of years now. I’m always honored to be asked to be a presenter at the annual New England Warrior Camp, I’ve taught many classes at Mark’s dojo, and I run my own informal training group most Sunday nights in my town. In the past, I’ve conducted training events for the State Department, Bureau of Prisons, Department of Justice, and other interesting places like that.

But I’m not studying this art to become recognized as a teacher or a guru or what have you. My motivation has always been to study what I consider to be one of the finest methods of self-protection available to anyone – and then be able to pass my knowledge down to my children so they, too, have the means and mindset to be able to survive any encounter they might find themselves in.

That’s it.

I know of people who would jump at any opportunity to teach a seminar – to try to prove that they have some sort of great insight into this art, or to earn a quick buck. But why would hire a student, when you can just as easily hire the teacher of that student? As I explained to the person who emailed me, I’m still learning to find my way in this art – even after more than two decades. This material isn’t easy; it’s complex stuff that demands constant study. And at advanced levels, this material gets even more challenging. It’s not about “put your foot here and do this” – it’s about a whole other realm of technique. And stuff that advanced can’t be taught over the phone or via the Internet or via Skype or by churning out silly notebooks filled with A+B=C type notes. People who do that are simply misleading others for the sake of ego or to make a quick dollar.

So as I wrote back to the sender, it’s important to get with my teacher and not me. Hire my teacher to come and show you this stuff – not me. If you hire me, you’re getting material that is removed from the source and therefore not likely to be as accurate and fulfilling as it could be. By hiring my teacher, you get to experience what I experience on a weekly basis. It’s better for everyone involved.

I’ve seen too many charlatans attempt to lead folks astray in some vain attempt to set themselves up as a “guru du jour” – people who think they can break things down into stupid catchphrases and marketing gimmicks. But the essence of this art – the essence of any real martial lineage – isn’t techniques written down in a notebook (or xeroxed and covertly handed out for that matter) – it’s experience.

Each student has their own experience. That’s the truth to this training that no one can ever take away from you.

But in order to get that experience, you need to get with someone as high up and experienced within this art as possible. That’s why I refused to teach this seminar and why I suggested hiring my teacher instead. He’s got oodles of more years in this art and his comprehension of the material dwarfs my own. How could I in good conscience pretend that I could be a better guide to this tradition than him? How could I claim to be an honorable representative of this art (knowing full well that my own comprehension of this material is far less than my teacher’s) by agreeing to teach?

I couldn’t.

It would have been easy to say yes. It would have been easy to go out-of-state and put on a show down south and then pretend that I’m some elevated teacher of this material. After all, I’ve got the license from Japan to do so, so it’s all good, right?

Wrong.

I’m fond of saying that ego is the number one killer of decent ninjutsu practitioners. It’s easy to drink the Kool Aid when people sing your praises. It’s easy to believe that you’re a gifted practitioner capable of leading others.

It’s easy.

But that’s the warning sign.

I’m not in this art for it to be easy. Come to think of it, I’m not in life for it to be easy. The warrior’s path is hard – and the difficulties we face are for a reason. It takes effort to see yourself objectively and to understand that you have so much to work on, that you have your own inner demons to cleanse, that you have many more steps to go even after walking so many already.

Too many get lost along the way. They believe their own hype. They pose and posture and pretend and they end up irresponsibly hurting the lives of others by depriving them of their own experiences and their own opportunities to discover the joys of this martial tradition.

They opt for the easy way out.

I made a vow a long time ago that I would never take the easy way out of anything. So as tough as it was to turn down the rather hefty paycheck, it was the right thing to do. And the people who end up hiring my teacher will have a better time and better experiences because of it.

I believe that’s what it means to be an asset to this art, instead of just another joke.

 

Why Barnes & Noble Just Made a Big Mistake…

So, the latest news in the publishing world is that Barnes & Noble will not stock Amazon-published titles in its stores. (Amazon recently signed a distribution agreement with Houghton Mifflin Harcourt’s new imprint for just this purpose.) Social media is all abuzz right now with the majority of publishing people stating something along the lines [...]

So, the latest news in the publishing world is that Barnes & Noble will not stock Amazon-published titles in its stores. (Amazon recently signed a distribution agreement with Houghton Mifflin Harcourt’s new imprint for just this purpose.) Social media is all abuzz right now with the majority of publishing people stating something along the lines of it’s great to see B&N standing up to the bullying ways of Amazon, and all the rest of the assorted statements about Amazon being the Big Bad Wolf, evil corporate empire, etc. etc. blah blah blah.

Me? I happen to think B&N just made a critical error. As admirable a job a William Lynch has done as the head of Barnes & Noble, he’s made a potentially disastrous mistake with this decision and here’s why:

He’s put Amazon on notice that B&N will not play with them in the sandbox.

There’s an old strategy that states you keep your friend close and your enemies closer. B&N would have done well to heed this advice – even if they simply faked it. Barnes & Noble is the only real major national retailer left after the Borders implosion. And indie booksellers only account for 10% of sales. Obviously, if Amazon is intent on market dominance, then that road takes them right through B&N. If B&N was truly interested in its survival – rather than appeasing the publishing world, which is itself a tired anachronism being dragged kicking and screaming into the 21st century – then they would have agreed to carry Amazon’s titles.

One reason B&N might have wanted to take this approach is to buy time while they strengthen their own shaky foundations. B&N had a strong fourth quarter, but overall, it pales in comparison to Amazon. B&N’s stock closed yesterday around $12 bucks with a market cap of $700 million. Some experts have recently valued the company at around $8 billion, but I think that’s being extremely kind.

Amazon, by comparison, has at least $6 billion in CASH. That’s not the valuation of the company and all its assets – that’s CASH. Jeff Bezos could easily stomp B&N into the ground and not lose a single night’s sleep over it.

So the question becomes: do you rush to war with such an incredibly powerful enemy as Amazon? Do you charge into battle knowing you have far less resources than your opponent?

Or do you bide your time, strengthen your own position, and search for other unorthodox ways to level the battlefield?

Barnes & Noble currently has something that Amazon does not: real estate. Even with the massive number of bookstores closing, B&N still has about 700 stores around the country. Amazon has no real retail presence. Perhaps they don’t want one, but what if they do? By agreeing to carry Amazon titles, B&N could then open up further talks with Amazon – what about a joint venture where the two companies partner and open up new retail fronts in the old Borders locations? Such a move would increase value for both companies, enabling B&N to better right its own ship during these turbulent economic times and potentially entice better buyout offers from interested parties. (Biding time would allow B&N to roll out that newer version of its Nook device that might help it capture more ebook market share than it currently has…)

If Amazon and B&N teamed up, they could then actually create real and lasting change in the publishing world. B&N has a very good relationship with the Big 6 publishers – again, something that Amazon does not have. B&N and Amazon could sit down with the publishers and suggest ways they could all benefit from making changes. This is a long-shot, of course. Knowing what a stubborn bunch the Big 6 are – and given the fact that they refuse to admit their own failings but instead seek to blame outside influences (like Amazon) for their faltering steps towards the future – it’s unlikely anything would come of that.

But instead, B&N has opted to draw a line in the sand.

“Hooray!” shout the masses of publishers and booksellers. “We’re not going to let Amazon bully us anymore!”

Except, they’ve all forgotten one thing: their customers.

Most customers don’t really care about this stuff. They know they can go to Amazon and get what they’re looking for at a cheap price and have it in-hand as quickly as tomorrow. Yes, there are bookstore aficionados – but the masses that make up the bottom line for B&N simply don’t care. And if B&N isn’t doing its best to service its customers, then what the hell are they doing in business in the first place?

Amazon has perfected customer service. My own experiences have never once been bad. When the UPS guy left my expensive hardcover out in the rain and I sent an email – I didn’t call, mind you, but sent an email – Amazon had the UPS driver return the next day with a brand new book and take back the old ruined one without it costing me a single penny. Amazon services its customers and treats them like gold. And that’s why customers love them.

So when B&N draws its line in the sand – they haven’t really done much except angered a juggernaut and told their customers they’re not interested in providing them with exceptional service.

That’s not smart.

Amazon now knows exactly where B&N stands and can take its next steps accordingly. Such steps might be drastic, or they might not. Either way, Amazon wins again. With $6 BILLION in CASH, Bezos can open up tons of retail storefronts and drive B&N right out of business.

Here’s the thing: ever since the Kindle appeared, the publishing world has only been reacting to Amazon’s moves. Not one publishing world entity has taken that initiative away from Amazon because all they can do is react and try to deal with it. In a fight, if you spend all your time reacting to your attacker, you will eventually (sometimes quicker than others) lose. At some point during the fight, you have absolutely got to take the initiative and win. Whether you do this by launching a sudden blitz counter-attack, or by setting a trap that your attacker falls into, or by some other technique, it doesn’t matter. What matters is you stop reacting and start doing something.

B&N’s move here might be seen by some as taking the initiative, but it’s not. It’s reaction. And the wrong reaction at that. As Amazon jabs and jabs and the publishing world tries to slip and bob and weave out of the way of each successive jab – thinking they’re doing great for avoiding those – they fail to see that Amazon – just as a good prize fighter does – is merely lulling them into a rhythm, ranging them, and getting ready to deliver a final knockout blow so severe that the publishing world won’t see it coming until it’s far too late. Bezos has already demonstrated his far-reaching view, putting things into motion now that will bear fruit in later years.

I have no doubt that Bezos knows exactly how to take down B&N now, thanks to the poor decision B&N has made in refusing to stock their titles.

 

EBooks ARE a Game Changer

It’s been exactly one year since I uploaded my Lawson Vampire backlist to Amazon and Barnes & Noble and started selling them as ebooks for the Kindle & Nook. Prior to doing so, the way I made money as a writer was as follows: 1. Come up with an idea that I was both excited [...]

It’s been exactly one year since I uploaded my Lawson Vampire backlist to Amazon and Barnes & Noble and started selling them as ebooks for the Kindle & Nook. Prior to doing so, the way I made money as a writer was as follows:

1. Come up with an idea that I was both excited about AND had tremendous marketing potential (in other words, one that would hopefully sell a gazillion copies)
2. Write up an exhaustive proposal package containing the idea, a synopsis of the first book, sample chapters, character breakdowns, marketing competition analysis, and a marketing plan.
3. Submit this to my agent, who would then submit the package to a number of editors.
4. Wait.
5. Wait.
6. Get rejections from most editors; maybe get an acceptance from another.
7. Wait.
8. Wait.
9. Get an offer. Usually this offer was in the low five-figures. Certainly, it was never enough to “live on” in the real world.
10. Wait.
11. Wait.
12. Eventually, a contract would arrive at my agent’s office. My agent would then go over the contract, argue certain clauses, get push-back, etc. etc.
13. Wait.
14. Wait.
15. Eventually, I would receive my advance check after it had first gone to my agent who took his 15%. An advance is just that: an advance against future royalties. Said royalties would normally be a low percentage of the retail price, ranging from 6% at the low end to 10% at the high end.
16. Wait for the book to be published – usually at least one year from the contract signing. In some case, up to two years.
17. The book goes on sale.
18. Wait.
19. Wait.
20. Traditional publishers give you an accounting of sales of your book twice each year. If your book sells well, it is at this point that you get “paid.”
21. Except that your pay, in this case, actually goes back to cover the cost of your advance. When you “earn out” that means you’ve made enough to cover the advance the publisher paid you. If you’ve sold well enough, you then earn royalties beyond that advance and get paid.
22. Except that publishers have this antiquated business model that allows the book sellers to pay them long after they get the books. So publishers have this nefarious little clause called “Reserves Against Returns,” which means they hold onto a sizable chunk of any money you’ve earned beyond your advance in order to cover the possibility that some of the books the bookstores “bought” might come back to the warehouse if the title doesn’t move.
23. Wait another six months and repeat #22.
24. Hopefully, somewhere down the road, you actually earn out and see royalties.
25. In the meantime, your agent is *hopefully* (and I say, hopefully because an awful lot seem to NOT pursue this very aggressively even though they should) selling subsidiary rights like audio, foreign translations, film/TV, etc. which earns you more money. But your agent undoubtedly has other clients vying for his attention, so your subsidiary rights get forgotten, unless you hustle your ass off and bring deals to them directly. And even though you were the one that went and got those deals, your agent still takes a nice cut.

While all this is going on, you are simultaneously writing new proposals and doing work-for-hire novels – possibly to the tune of writing eleven Rogue Angel novels like I did (if you live in the real world, that is, where you must make up the shortfall of that crummy advance by picking up other writing jobs to cover the household finances, make mortgage payments, etc.).

The old way had a lot of “hope” in it. As in, “I hope this sells,” “I hope they pay me better than last time, ” and “I hope this editor’s boss doesn’t have his head on speed dial with the bottom part of his alimentary canal.”

Enter the world of ebooks. According to publishing industry veteran Michael Cader, it’s premature to call ebooks “a game changer.”

Really.

Well, howzabout we just look at how much of a game changer they’ve been for me…

Since I uploaded my Lawson backlist late last January and then throughout the year introduced new Lawson adventures, a few standalone novels, some non-fiction, and a bunch of short stories, the way I earn a living has changed dramatically. Here’s how it works now:

1. Come up with an idea about something cool I’d like to write.
2. Write it.
3. Let my beta readers check it out, offer critiques, suggestions, etc.
4. Edit until I’m confident it reads well.
5. While 2-4 is happening, hire a cover artist to come up with a concept I like and one that I think will help sell the book.
6. Once finished editing, format the ebook.
7. Upload the ebook, set a price point.
8. Announce publication of book.
9. Sell the ebook on Amazon, Barnes & Noble, Smashwords, iBooks, Kobo, and any number of other places.
10. 60 days after the book goes on-sale, I start seeing the money from the sales.
11. In the meantime, the work I already have on-sale continues to earn me income. I get paid every single month, direct deposit to my checking account by Amazon US, Amazon UK, every other Amazon store internationally, and Barnes & Noble. Smashwords pays every six months (which is a ludicrous throwback to traditional publishing and one Smashwords absolutely needs to change if they hope to remain relevant).
12. As a result of getting paid every month, I can budget my household finances better, which means infinitely LESS stress.
13. As a result of less stress, my creative juices flow better and I come up with more cool ideas (ideas that I do NOT have to run past a whole committee of supposed “professionals” in New York who think they understand the tastes of the reading public) I then turn into books and put on sale earning me more money.
14. The more ebooks I have on-sale, the larger my virtual shelf space becomes, and the more I sell. As a result, my monthly income tends to go up – it’s like getting a raise every time I write something new.
15. As more people migrate to digital e-readers, my potential market share also increases. Coupled with my social media presence, I am always growing my fan base and therefore, selling more ebooks while still barely scratching the surface of the entire ebook-reading public.
16. Ebooks are forever. Whereas a traditionally published book MIGHT have a lifespan of six weeks on a bookstore shelf, my ebooks stay on their cyber shelves forever, meaning they earn money for me forever.
17. Since I bypass all the various middlemen that make up the world of traditional publishing, I get paid between 65-70% of the RETAIL royalty rate compared to the horrifyingly insulting 25% NET royalty rate offered by traditional publishers on ebooks. The result: me much happier.

Now, as I said, Michael Cader believes it’s still premature to call ebooks a game changer. But Michael Cader also works for an industry that is in serious trouble; his livelihood depends on keeping things the way they are, so of course he’s going to perpetrate such silliness.

Ebooks most definitely ARE a game changer for one simple reason: when the lifeblood of your industry (in this case, the content creators aka “writers”) figures out they can make more money, get paid on a consistent and steady schedule, do it all without jumping through stupid hoops like “acquisition meetings,” and bypass all the middlemen and go directly to the most important part of the equation – the readers themselves – then you have real change occurring.

Whether folks like Michael Cader accept it or not.

I’ve been writing since 1994; I’ve been a traditionally published author since 2002. In the ten years I tried to play the game by New York’s rules, I’ve seen so much ridiculousness, it amazes me the publishing industry has lasted as long as it has. Midlist writers (that is to say those who are not gifted with million-dollar advances and groomed for the supposed bestseller lists) are treated like indentured servants: crummy advances that New York insists are “livable,” crappy royalty rates, contract clauses that are meant to provide steady income for the publisher not the writer, and an accounting system woefully behind-the-times and deliberately complicated so as to render auditing it both costly and intimidating for the average writer.

In the year since I’ve been publishing as an indie, I’ve made more money than at any other point in my writing career. I’ve sold more books than at any other point in my writing career (over 20,000 copies of my Lawson adventures JUST on the Amazon US marketplace). And I’ve been able to engage and meet more fans than at any other point in my writing career. And I’m not even as succesful as other indie ebook authors – some of them are making thousands of dollars every single DAY.

Traditional publishing loves to claim that they do a ton of stuff for writers – hence the low pay and royalty rates.

It’s BS.

Unless you belong to that rarefied strata of bestselling author, traditional publishers aren’t doing much for you.

1. These days, editors rarely edit. Back in ’02, my first editor never even edited the first four Lawson novels. I’ve had exactly two editors ever edit me at all: one for a short story and one for a novel. Otherwise, “editing” doesn’t much happen at all.
2. Marketing falls to the author to accomplish. The last marketing person I worked with at a major house lined up exactly ONE signing and ONE interview. My huge blog blitz? All those other interviews, podcasts, etc.? All done by hustling my ass off.
3. Publishers pay lip service with regards to cover art & design. The author doesn’t get a say in what the final cover is, because the sales & marketing folks think they know best what will sell a book. Sometimes they’re right; but more often they’re wrong.
4. Bookstore presence: yes, you have print versions of your book available in major retailers. Oops, I mean RETAILER. Because right now, Barnes & Noble is the only real national major chain. One chain. Down from about four. Why is there only one major chain left? Because people don’t visit bookstores like they used to – they are switching to ebooks. And as far as indies go (and side note: I love indie bookstores – Jim at Park Street Books in Medfield, Massachusetts is awesome and everyone should go buy from him!) they only account for roughly 10% of sales in the publishing industry. So this argument is no longer as viable as it once might have been. An enterprising author can set up a book at Lightning Source for about $100 bucks, get into the major distributors like Ingram and Baker & Taylor (they service those bookstores) and have print editions of their books without giving up the enormous percentages that signing a traditional deal would hamstring them with.

I have complete control over my books now. I write them as I think they should be; I design them as I think they should be; and I sell them for a very reasonable price point instead of price-gouging consumers the way traditional publishers do (really New York? $16.99 for an ebook? Who are the wizards who came up with THAT one?)

As you read this, THE FIXER is being translated into Spanish in preparation for it going on sale in the HUGE Spanish language market. I’m at work on a TON of stuff I’ve wanted to bring out for years. And my middle grade/YA boys adventure series (y’know, the one that LANGUISHED for 18 months as editor after editor sent back notes like “boys don’t read,” “what if the protagonist was a girl?”) THE NINJA APPRENTICE gets sets to debut to the burgeoning demographic of younger readers. Apple has rolled out a new ebook authoring tool for free that will enable me to embed multimedia in my ebooks that are sold on iBooks. And each day, more and more people are discovering the convenience, ease, and enjoyment that ebooks offer.

All of which makes people in the traditional publishing industry – people like Michael Cader – very, VERY worried. Hence they make silly proclamations in the hopes of stemming the tsunami with a finger in the proverbial dike.

Here’s my prediction: in 12 months, I’ll still have a job in the publishing world – I’ll be doing what I love to do: creating exciting entertainment for people looking for an escape from their everyday lives. I’ll do this regardless of how my stories reach my audience. If ebooks suddenly implode (they won’t) and I have to carve my writing out on discarded pieces of tree bark, then that’s what I’ll do. Because long ago someone taught me that when one thing doesn’t work, you adapt and overcome. You evolve. You get smarter.

Insisting that things are the same when they most obviously are not isn’t adapting. It’s not meeting the challenge and figuring out how to make the best of it. It’s not evolution.

And it’s definitely not smart.

I wonder what Michael Cader will be saying 12 months from now…

 

Training & Learning

Several years ago, I found myself in a position of having to deal with some distinctly unpleasant “stuff.” Dealing properly with this stuff necessitated me being away from my teacher, Mark Davis of the Boston Martial Arts Center, for an extended amount of time. This was the first time I’d ever been away from training [...]

Several years ago, I found myself in a position of having to deal with some distinctly unpleasant “stuff.” Dealing properly with this stuff necessitated me being away from my teacher, Mark Davis of the Boston Martial Arts Center, for an extended amount of time. This was the first time I’d ever been away from training with my teacher for such a long time, and it was unusual for me, to say the least. There was nothing formalized about my absence; my teacher and friends didn’t even know what was going on – just that I was no longer at the dojo; and for all intents and purposes, I was pretty much gone from everything.

I was determined, however, that I would keep training. Even though I was away from my teacher, I resolved to continue my training at any opportunity. I consoled myself with this resolution, thinking that I would be able to return to the dojo and pick up where I left off. So as I dealt with the situations in my life that mandated my absence from routine and normalcy, I found opportunities to apply a lot of what I had learned. I also found opportunities to visit several other dojo associated with the art I study. I thought that was a good thing. And again, I told myself that even though I wasn’t with my teacher, I was still training. And that would help my skills continue to grow and improve. I had, by this time, already earned my 5th degree black belt and felt pretty confident that I could uncover new things to learn and practice.

So I kept training as much as was possible. I honed certain skills, I had my own techniques tested in a variety of ways, and I kept trying to continue the practices that I’d learned under my teacher’s guidance.

Eventually, as do all things pleasant and unpleasant – my time away ended and I returned to the dojo. I still remember vividly the first night back, climbing those steps and smelling the familiar tang of sweat in the air as I approached. I was home. At last.

And I was ready to pick up where I’d left off.

Instead, I got a serious wake-up call.

Foolishly, I’d expected that my time away wouldn’t decrease my skill. That despite being away from my teacher, my skills would at least remain at the level they’d been when I left. And that I’d be able to pick up anything new that had been taught during my absence.

But time didn’t stand still just because I wasn’t there. My teacher had kept on teaching; my friends had kept on learning and evolving as practitioners; and flow of the art itself had never ceased moving through the universe.

I’d been training, yes. I’d learned some rather unique lessons as well.

And yet, I’d been left behind. Far behind.

I was angry with the forces over which I’d had no control for depriving me of the time that I could have spent training with my teacher. I was upset that despite my attempts to retain my training schedule, to retain my level of ability, it hadn’t seemed to matter all that much. I’d been out of the flow; I’d been away from the learning. And I was upset with myself because my ego had once again sabotaged me. I’d conned myself into imagining that as a 5th degree black belt, I was astute enough and accomplished enough to be able to teach myself what I needed to know in order to continue to evolve as a practitioner.

I suddenly learned there’s a HUGE difference between “training” and “learning.”

It’s possible, after all, to go out and punch trees for a few hours and then congratulate yourself afterward for all the hard training you just did. But despite the training, you didn’t learn anything (except perhaps how utterly stupid it is to punch trees). You can, after all, go to different dojo and work out with other individuals and different body types and practice techniques. But that doesn’t mean you learned anything (except perhaps that your technique either works or doesn’t work as well as you thought.) And you can, after all, spend your time away creating excuses and allowing your ego to convince you that you’re still training.

But you’re not.

Throughout the course of the history of this particular martial art system, there have been instances where a practitioner was forced to be their own teacher. The 34th Grandmaster found himself alone when his teacher passed on. He had to spend years trying to find his way through the maze of notes and scrolls and letters that he’d amassed. Eventually, he did. And some would say he is perhaps an even better practitioner for having to pass such a trial.

Not everyone is like the Grandmaster, however. And I wonder if given the chance, would the Grandmaster have preferred to continue to learn under his teacher’s guidance instead of being forced to go it alone?

The path of this particular budo is strewn with traps at every turn. Some of those traps are obvious. But some are so carefully concealed within the very essence of ourselves that only those who have carefully and painstakingly cleaned out every last bit of untruth and mastered their ego will even see them.

For me, coming back from being away was a profound lesson. Despite the amount of training I was able to continue during my absence, despite the things I actually did learn during my time away, I hadn’t evolved as a practitioner. I returned to my home dojo to find that my skills were no longer at the level that I expected them to be because I hadn’t been continually exposed to new training and new challenges from my teacher. I had to acquire a lot of new knowledge in a short span of time to get back to the level of expectation I set for myself.

It’s easy to imagine that after a certain duration in studying this art that we no longer require the guidance of a teacher. There’s something inherently romantic about the notion of going it alone, or being some pioneer out on the edge of exploration. I know. I’ve been there.

But the reality is this: why do you want to go it alone if you don’t have to?

My absence from my teacher was mandated by things in my life I couldn’t control at the time. I had to take that time and be away from him not out of choice, but of necessity.

What’s keeping you from being with your teacher? What’s holding you back from “learning” instead of just “training?”

 

Amazon: Evil Demonic Corporation or Convenient Scapegoat?

A lot of people have a LOT to say about Amazon.com lately. Most of the pitchfork and torch burning attitude seems to be coming from brick-and-mortar booksellers, publishers, and authors who still put their loyalty behind traditional publishing models. Amazon has made waves in recent weeks by encouraging people to go to bookstores and price [...]

A lot of people have a LOT to say about Amazon.com lately. Most of the pitchfork and torch burning attitude seems to be coming from brick-and-mortar booksellers, publishers, and authors who still put their loyalty behind traditional publishing models. Amazon has made waves in recent weeks by encouraging people to go to bookstores and price check merchandise (thereby potentially leaving said store and ordering online at Amazon if they offer a better price) as well as its new Kindle Select program, which asks for a 90-day exclusivity for those authors that wish to opt-in.

Judging by the war cries on my Facebook news feed, as well as the infuriated tweets I’ve seen, one would be inclined to think that Amazon is some evil corporation hell-bent on gaining a monopoly.

Maybe.

Before I put my own perspective on display, I should mention that I love bookstores. And given my choice, I’ll shop at one rather than go online. In my town, we have an amazing indie store called Park Street Books and the owner, Jim, is one of the greatest dudes I’ve met in the bookselling business. Jim’s got over 500,000 books in-stock. New, used, toys, games, and more. My family drops a good amount of coin in his place. I’m a firm supporter of indie bookstores and always have been.

That said, I personally feel that the hostility toward Amazon is misplaced.

Sure, Amazon engages in business practices that I don’t always agree with. And certainly, its agenda might well be suspect.

But consider the real cause of the problem: traditional publishing. This is the elephant standing in the room that people would rather pretend isn’t there. From my perspective as an author who has published with a number of the largest houses, the problem isn’t Amazon at all – it’s outdated, woefully archaic business practices employed by traditional “Big 6″ publishers who desperately cling to obsolescence like it’s a life preserver.

Consider this: if traditional publishers offered a better e-royalty rate instead of the laughable 25% that is currently the norm, would we be seeing the mass defection for indie publishing that we currently see? Or would the numbers be far less as more authors strove to get a traditional deal rather than strike out on their own?

Further, if traditional publishers changed their accounting systems to more frequent reporting rather than twice a year, it would go a long way toward proving they were serious about adapting instead of clinging to the “old ways.” Or how about the notion that an editor is hardly that any longer? Editors pitch/beg for the projects they like and then watch as accountants and higher-ups make final decisions. Usually, it’s a pitched battle to get a project acquired and then – and only then – the advance is routinely about $5,000.

That’s five thousand bucks, people.

Think you can quit the day job on that? It’s laughable. In fact, despite the logic that dictates that without writers, your business has no product, publishers have routinely and methodically tried to carve more and more away from their very reason for existence.

Is it any wonder why there are so many authors opting for the indie route?

But instead of viewing these problems logically, the biggest rally cries for Jeff Bezos’ head on a pike come from the publishers and booksellers who refuse to admit the real problem is with traditional publishing. Last week, the Hachette Book Group – arguably one of the largest – had an internal memo leaked that argued the company’s own relevancy in the 21st century world, but came across more like some whiny loser in a corner begging for someone to play with them. Corporatese lines like “we nurture authors” and related crap plagued the memo from start to finish and only underscored the point that publishers have failed to change the way they do business.

And instead of admitting their mistakes, making corrections, and moving on as a viable 21st century corporation, they’ve done the easier thing: blame Amazon.

As I said earlier, I don’t agree with everything Amazon does. But neither do I fault it for doing what it does.

Think about it: if you owned a corporation like Amazon and saw the massive mistakes your competition was making, wouldn’t you in all likelihood take some or all of the same steps Amazon has taken? You want a larger market share, you want less competition, you want to be able to offer your customers more exclusive products. Of course you do: you’re a publicly traded company and you owe it to your shareholders to grow your business as profitably as you can.

And if you think back and chart the various moves Amazon has made, the company has, in fact, given its competitors (be they stores or publishers) time to adapt. But traditional publishers have proven the most stubborn of the bunch. And so Amazon has simply said, “well, if you’re too stupid to change, screw you guys, we’ll just cut your legs out from under you.”

It would be easy to rally around the whole “Amazon sucks” cry. But in doing so, people inevitably miss the point that if traditional publishing could have managed to actually fix itself and its archaic business models, then Amazon wouldn’t be attracting indie authors and old veteran authors like sharks on a chum line. Instead of rectifying their mistakes, traditional publishers have price-gouged consumers on ebooks through stupid pricing models (and claims that ebook costs are still high, when, in fact, they are not); they’ve resisted the march toward digital by failing to adopt a standard ebook file format or a standard e-reader; they’ve refused to adjust their royalty structure to accommodate a better share for the very people who keep them supplied with product in the first place; and many more mistakes besides these.

If I’m fighting someone and they make the mistake of dropping their guard, you can bet your ass I’m going to jab them in the face and then follow up hard until they’re down and gone. If I see an opening, I’ll exploit it for everything I can.

It’s easy to imagine a world where companies act ethically, but that’s not the reality we live in. Amazon has simply take advantage of the ego-burdened idiocy rampant in traditional publishing and exploited it. We might not like how it does business, but at the end of the day, hostility toward Amazon might be better directed at where the real problems are, rather than at the opportunistic company that has capitalized on those problems.

 

Own Your Experiences-Appreciate Your Past

The longer I train in martial arts, the more I come across people attempting to steal the experiences of others as a way of elevating their perceived ability among those of lower ranks. People claim to own certain notes, or techniques, or that they were present at certain seminars with this teacher or that teacher, [...]

The longer I train in martial arts, the more I come across people attempting to steal the experiences of others as a way of elevating their perceived ability among those of lower ranks. People claim to own certain notes, or techniques, or that they were present at certain seminars with this teacher or that teacher, or even that they have a certain perspective on things – when frankly, they can’t do the basic material in the first place. All of this bravado and acting is very revealing.

It shows that the person engaged in this behavior is trying far too hard to impress people of lower rank and skill. To what end, that varies. It could be economic: meaning the person could wish to have more people hire them to do seminars, teach classes, buy their “secret” manuals, whatever. (although in truth, they’re simply conning people through false representation.) It could be massive insecurity: meaning the person likely does not believe in themselves enough and has to pretend they’re better than they actually are. It could also be massive ego: meaning the person actually *does* believe they’re better than their seniors and by engaging in this behavior, they are stating to the world that they are numero uno. Or it could be a combination of all three (or more) factors.

It also shows that the person doing this does not truly care about their role as a teacher – that they think very little of the students who look up to them as role models and indeed, pay them for their knowledge. The person in question does not fully embrace the serious mantle of responsibility that goes along with being a teacher. To them, it becomes all about the mighty dollar, so they willfully prostitute the very legacy they claim to honor and respect by lying about their past and their experiences in order to sell more.

As insulting such actions are to the people whose experiences are, in fact, genuine, this type of behavior is also rather tragic.

It’s tragic in the sense that the person who engages in fraudulent behavior is actually stating to the world that they are ashamed of their own past and their own experiences.

So much so, in fact, that they have to pretend to be something they’re not, or pretend they were some place they never were, or pretend they trained with someone then they never did.

What they fail to realize is that their students will be far more appreciative of honest experience more than any sort of set of notes, or secret technique, or affiliation with a certain individual. And even if you haven’t had the same experiences as another person, the experiences you HAVE had are no less valuable for the simple reason that they’re YOURS. They belong to YOU and you alone. In studying martial arts, no two people will ever experience things the same way. Everyone might know the technique, but no one else will have the same experience practicing and training with it. THAT is what becomes more and more important the further you progress in martial arts training. It become LESS about the actual technique and MORE about your experience learning and using that technique.

Clearly, when starting out, you need to know the mechanics of the technique itself. But the life/energy behind the technique is derived directly from the experiences of learning, using, teaching, and reflecting on it. Anyone can open a notebook and pantomime a certain throw or punch. It takes a real teacher – one who is honest, humble, responsible, and still quests to better themselves – to convey the essence of a technique. And it is that transmission of essence that will open up the gateway to mastery of the technique within the student.

If you don’t own your experiences, if you don’t appreciate your past, if you are forever attempting to be something you’re not, then people will eventually see it and go off in search of a better teacher. In the end, you only end up fooling yourself. And in your wake, you leave behind a lot of disappointed students, and any of the honor and respect you might have garnered during earlier years.

Don’t do it.

Each student on the path has their own experiences. They create their own past. And that’s something to be proud of, regardless of the good and the bad. If you can proud of your experiences and your past, if you can admit when you know something and when you do NOT know something, if you can still be a student even when you’re a teacher, then that’s a good thing: not just for you, but for those who look to you as a role model or teacher.

Own your experiences.

Appreciate your past.

They are what truly belong to you – what make you unique – as you walk the path of Budo.

 

Welcome to the Tipping Point

So the big news today is that Amazon.com is launching their new tablet, the Kindle Fire and dropping prices on many of their other products. Here are the actual details: The Kindle Fire tablet with the Amazon Silk web browser = $199. Kindle touch w 3G = $149. Kindle Touch w/ wi-fi = $99. A [...]

So the big news today is that Amazon.com is launching their new tablet, the Kindle Fire and dropping prices on many of their other products. Here are the actual details: The Kindle Fire tablet with the Amazon Silk web browser = $199. Kindle touch w 3G = $149. Kindle Touch w/ wi-fi = $99. A regular Kindle = $79.

This is huge.

While ebooks have continued to skyrocket in popularity over the past year, the price point of many ereaders was still prohibitive to many potential buyers. But with the realization that customers can now actually get a Kindle for the incredible price of JUST $79 bucks, you can bet that there are going to be even more Kindles under the ol’ Christmas tree than there were last year. What this means is an exponential increase in ereader usage; and it also means an exponential increase in ebook consumption. For authors, this is an absolutely incredible time to be in the writing game. It is now easier than it ever has been before to actually make a living at writing. No longer are writers tied to the sometimes Draconian policies of the Big 6 Traditional Publishing industry. A measly advance? Reserves Against Returns? Royalty statements twice each year?

Pfffft!

Try monthly payments (net 60 days) direct deposited into your bank account. Try accurate real-time sales data that allows speedy adaptation in case of a product that languishes in sales. Try speeding up production from eighteen months to under 48 hours. Try the freedom to be truly creative and put out what you want to create as opposed to trying to write something that will “sell” to the establishment based on what “they” think will sell. (And you can’t tell me that any author doesn’t have a boatload of projects that never saw the light of day because an agent or editor said they couldn’t sell it…)

Amazon’s drastic price reductions will mean that more people than ever before will start to embrace ebooks. They’ve been hearing about them for a while. And now they can actually see what the fuss is about. Dropping the Kindle to below $99 bucks is a huge move and psychologically, the purchase of an ereader now becomes an-almost impulse buy. With indie authors pricing their ebooks intelligently between $2.99-$4.99 the lure of ebooks has never been stronger.

It’s going to be one very interesting holiday season, indeed.

But, of course, you can go and grab my Kindle ebooks right now by clicking here. or if you’re a Nook fan, you can find them here.

:)

 

Run At The Fear

When I was much younger, I spent the majority of my time running away from fear. I was perpetually afraid of doing the wrong thing, appearing out-of-place, or being unprepared. In the 7th grade, I was at a new school with hundreds of people I didn’t know. I didn’t wear the right clothes, talk the [...]

When I was much younger, I spent the majority of my time running away from fear. I was perpetually afraid of doing the wrong thing, appearing out-of-place, or being unprepared. In the 7th grade, I was at a new school with hundreds of people I didn’t know. I didn’t wear the right clothes, talk the right way, or even give a damn enough about my appearance. And then I had bullies to deal with so I spent a lot of time figuring out intricate methods of avoidance. I’d walk out of my way to avoid place I knew they’d be at. I spent so much time rocked back on my heels that I really felt on the defensive for a majority of the time.

I finally realized something when I was about fifteen years old: I didn’t like how my life was unfolding. Being forever tied up in knots of anxiety is not a pleasant way to go through the day – and even as horrible as puberty can be, I was making my own excursion through that time even more hellish. I spent a lot of time looking for some miracle solution that would remove all the fear from my life. I wanted to be bold. I wanted to let troubles bounce off of me. But I didn’t know how to find real courage, or – for a while – even where to start to look for it.

I’d always been intrigued about martial arts. I’d seen the all the Kung Fu flicks of that time. And so I started training – first with friends and then with actual instructors. I still remember walking into my first martial arts school, halfway terrified that I was going to get the snot beaten out of me and never be able to recover. But that didn’t happen. And as I trained, I grew more confident in myself. I was less risk-adverse than I’d ever been. I wanted to test myself under duress. The primal satisfaction that comes from trading punches and kicks or grappling with an opponent and then emerging from that test weary but still alive; sweaty and exhausted but toughened up. I still love that feeling and yearn for it even all these years later.

But at the same time, martial arts didn’t remove fear from my life – and I realized nothing could ever take fear away. Indeed, nothing should take fear away.

Instead, martial arts changed my attitude toward fear.

As I grew more aware of my surroundings and what my body was capable of doing to another human being, I started enjoying the idea of being tested more and more. There’s a certain primal exhilaration in stepping on to the dojo floor and testing your technique. Sometimes, things go well. Sometimes, you find mistakes that need to be improved upon. But that fear that once crippled me, now assisted me in learning to truly live my life and take control of my personal destiny.

I know many people who have dreams. But fear of failure, or of self-sacrifice, or of some perceived notion that society has pounded into their consciousness of what’s appropriate behavior for someone at a certain age…it ensures those things remain just that: dreams.

As a result, these people do what I used to do – they run away from the fear. They go out of their way to self-sabotage their success using excuses or rationale that overrules their desire. They squander bold opportunity in favor of the comfort of mediocrity.

There are precious few who adopt the opposite response and actually run at the fear. These are the people who act in the face of adversity. They are the ones who acknowledge their fear or insecurity but go for it anyway. They refuse to let fear be the crippling entity it can be. Instead, they use it as a barometer of how well they’re steering their destiny toward the success they believe they deserve. If they aren’t afraid, then they’re not trying hard enough – they’re not taking enough risks to achieve their dreams.

This isn’t to say that if you’re afraid of sharks that you should chum the waters and go swimming. Instead, what I’m suggesting is you look at the things you want from life – goals or dreams or what have you. Then honestly look at what might be holding you back from achieving them. Are you afraid? If so, the only way to achieving your goals is to blast through the fear. Run at it. Go through it. Don’t stop. Never quit.

One of the scariest situations I’ve ever found myself in was when I was walking with my wife and one of her relatives through Chinatown. Ahead of us were two men walking slowly and taking up the majority of room on the sidewalk. I made the decision to move ahead of them, but as I did so, I realized that we were being set up for an attack. The two men were the funnel and ahead of them were three more men situated in such a way as to form a half circle perimeter. The realization was one that happened in nanoseconds – only in looking back at it from the safety and comfort of many years later can I even describe it. But I knew – even in that split-second – that if I hesitated or tried to avoid the situation, it would be catastrophic for the three of us.

Instead, as the attack unfolded and the lead man drew the knife he’d been concealing and tried to distract me by asking, “Hey, you got a problem?” I moved through and beyond the arc of his cut and checked his shoulder so he could not cut back, while simultaneously pushing my wife and her relative ahead of me and out of the ambush, all the while repeating, “Nope, no problem. There’s no problem.” I kept us moving – always moving – until we were well clear of the attackers. And thanks to my training, the incident was over so quickly that the attackers simply turned and walked the other way. I don’t know if they were even fully aware of what had just transpired. I was still fairly confused myself.

But I knew one thing: I’d run at the fear.

I moved forward when any other choice would have meant my downfall and possibly that of my wife and her relative. Backpedaling, circling, even engaging – all of it would have been wrong. I would have been trapped in a circle of five armed attackers (I only saw one knife, but you *always* assume the attackers are armed) with two innocents to protect as well as myself. It would have been disastrous.

I use that example to illustrate the need to always keep pushing ahead when it comes to achieving goals. Yes, there will be setbacks. Yes, there will be failures. Yes, it will be uncomfortable and you may spend a night or two worrying about the future. But the payoff – that same visceral exhilaration that I get when I test myself in the dojo – of finally reaching a goal is so worth it.

Whatever your dreams and goals, I hope you run at the fear and never let it cripple you. Be bold, move ahead. Don’t let fear – yours or that of anyone else – stop you from realizing your true potential.

 

Be Amazing Today

I know. I know. It’s Monday. I woke up at 5:37am to go to the bathroom and then stumbled back into bed for another 90 minutes that seemed to fly by in exactly 30 seconds. I had a great weekend and would like nothing better than to sleep away today, rest, and get serious tomorrow. [...]

I know. I know.

It’s Monday.

I woke up at 5:37am to go to the bathroom and then stumbled back into bed for another 90 minutes that seemed to fly by in exactly 30 seconds. I had a great weekend and would like nothing better than to sleep away today, rest, and get serious tomorrow. I’m willing to bet a lot of you feel something pretty similar to how I’m feeling right now.

So consider this a joint motivational speech – I’m trying to get cranked up as much as I’m trying to crank you up.

And to do that, I’ll just ask a simple question: how will you be amazing today?

It’s a fairly innocuous question. Nothing much to it, frankly. But I’ve found in the past that asking that question has a cool effect on me. I may not have an answer when I first ask the question in the morning, but throughout the day I find myself doing more than I thought I would at the start of the day. And when I finally crawl into bed at night and pull the covers up, asking the question: “how was I amazing today?” invariably produces several answers and leads to being very satisfied with how the day progressed. Maybe I cranked out more words than I thought I would. Maybe I got caught up on email. Maybe I got going on that other project that had languished.

I don’t purport to be some incredible life coach with all the answers – I can’t tell you how to rewire your neurology or expunge a traumatic past or any number of other things that society seems intent on insisting we all suffer from. But I can show you some of the things that I use to drive my own life forward and be successful at what I do. When I was in Basic Training, motivation was easy: drill instructors would shout and scream until you got it done and got it done right. In the real world, motivation has to come from within you – you have to be a self-starter and a self-finisher. As you reach goals, set new ones. Quest ever on and never get complacent. You’re the only one who will care, no matter how many “life coaches” or “mentors” or “restorative life energy therapists” you hire.

At the start of the day, it’s just you.

At the end of the day, it’s just you.

We all have triggers that can be used to propel us further ahead on the fuel of never-ending potential. It’s just a matter of finding them. Sometimes those triggers are profound and earth-shaking things, like a near-death experience, skydiving, and reconnecting with an old love.

Sometimes, they’re far simpler.

Sometimes, they’re six-word questions.

“How will you be amazing today?”

You may not know the answer now. But you will soon enough.

Have a fantastic week everyone.

(PS: My new DVD series “Thermonuclearize Your Success NOW with Old Sweaty Socks and Paprika” is due in stores in time for the holiday shopping season, so don’t forget to grab the set. It’s just $999 bucks, which is far cheaper-looking and makes you feel better than spending $1000.)

 

What a Black Belt Means…

One of the more interesting things that I always watch for is the change in a person once they earn their first degree black belt. With a good practitioner, earning that shodan is usually a humbling and moving experience – especially if the tests they had to overcome involved a great deal of sacrifice and [...]

One of the more interesting things that I always watch for is the change in a person once they earn their first degree black belt. With a good practitioner, earning that shodan is usually a humbling and moving experience – especially if the tests they had to overcome involved a great deal of sacrifice and cleansing of improper skills physically, mentally, and spiritually. They gratefully acknowledge the grade and when they wrap that piece of cloth around their waist for the first time, they perhaps feel empowered and as if they have reached the top of a mighty summit.

But as they stand atop their peak, they must also realize that just beyond their mountain are many, many more mountains – each of them significantly higher than the one they just climbed. The sheer size of these peaks in no way detracts from the hard work the new shodan did to reach this point; rather these peaks serve as a strong reminder that there are many more challenges – many more mountains – that the practitioner has yet to climb. And the view should serve to humble the practitioner. It should remind them that their journey is only just beginning; that mastery is still far from their grasp and their quest will take them to even loftier heights, provided they have the emotional and spiritual maturity to accept the forthcoming challenges.

The catchphrase around the dojo I attend, is that earning your shodan is like getting your Learner’s Permit when you’re starting to figure out how to drive. You’ve got the very minimal basics down, but now it’s time to get out on the road and put those skills to the test. You’d never think of jumping into a NASCAR upon getting a Learner’s Permit thinking that you could even control such a vehicle. The same applies to the first degree black belt. You aren’t suddenly invincible, nor are you particularly gifted. What you have is a very limited set of skills that have been tested to a certain extent. Now it’s time to see what you do with those skills that determines how far you will travel in the art.

Or how quickly you will get sidetracked and defeated by your own ego and sense of entitlement.

What sometimes happens is the newly-minted black belt starts thinking they are a gift to the world of taijutsu. They decide that since they have reached this level, they should now teach others and bestow upon them their “immense wisdom” or physical gifts. Their whole attitude changes from one of a humble practitioner, to a cocky, swaggering braggart too quick with a critique and too certain of their own awesomeness.

Inevitably, they start to fall. Unable to look into the mirror and objectively see their own ego hamstringing their future success, they project their inadequacies upon others. If asked to sit on a testing board, they are often the harshest judges, dispensing cruel sentences without taking into account the many, many factors that go into assessing an individual’s performance and progress within the art. If asked to teach class, they are so certain their method of teaching is the best, they refuse to listen to criticism (let alone learn from it) and focus instead on propping themselves up even further. And with every passing day, their skills falter even more. The individual starts to slide backward in terms of physical talent. As the blinders of their crushing ego close even further, they are able to see less and less until they only see through the tiny pinhole of delusion that remains. Their behavior becomes surly; they feel a sense of entitlement and will do things like forget to show respect to their seniors and even to the Chief Instructor himself.

They assume they have it all when, in fact, they have nothing.

Over the years I’ve been at the dojo, I’ve been very fortunate to see a lot of good practitioners come up through the ranks. I can recount the black belt tests that were truly awe-inspiring to watch and help grade. For some of those people, their black belt test served to propel them onward to leap at new opportunities and accept new challenges. They used their success to breed more success. And today, as they quest ever further down the path, they are bright spirits full of ever-expanding potential and talent. They help out in the dojo; they help others; they serve to reinforce the strong ideals that are important as black belt students at the dojo; and they have a strong sense of community – grateful for the learning they have obtained and humble in their quest to acquire more; they show proper respect to those who have come before them and – most importantly – to their Chief Instructor.

Others? Well, unfortunately, this is not the case. And most disappointing are the practitioners who might have once shown such promise.

As senior students at the dojo – we watch everyone. We don’t always say much, but we always observe. And when we spot a talented practitioner, we grow hopeful. We love to see students coming up who display talent and perseverance – we want to see people succeed who will then help elevate the dojo to new heights through their skill. Usually, when we stand around or teach a class, it will be a parting comment, “Nice ukemi.” Then a nod. That’s it. We’ve said all we need to say to know that we saw that spark and that we hope the practitioner continues to train hard. Among ourselves, we’ll talk about who is coming up that we think is particularly talented.

And when we see someone we thought was talented start regressing instead of progressing, it’s a shame. Personally, I just write them off. Any inclination I had to train with them, or perhaps show them something, or make a correction – it stops. They become insignificant – just another body in the dojo unworthy of respect. If they can’t be bothered to understand and accept responsibility for their mistakes, I can’t be bothered to give a damn about them.

This might sound heartless, but the fact is (thankfully) there are always new people coming in – and many of them will turn out to be great practitioners who don’t let their immaturity and their ego trip them up.

Those are the people I want to train with; those are the people I would go into battle with.

Those are the people who will understand what a black belt really means.

 
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