casting

Note: This is a reprint of a column I started writing last year that fizzled out as my schedule got more complex. I’ll be reprinting the columns here over the next few months and then continuing where I left off last year. Enjoy!

If I were pitching my current project as a movie in Hollywood, here’s what the logline would sound like: “Two guys with no real experience in the television business decide to ask private investors to front them millions so they can produce 13 episodes of a new supernatural TV series that they will then sell broadcast rights to domestically and internationally, thereby hopefully making hundreds of millions of dollars and turning the entire Hollywood business model on its head.”

Sounds absolutely ludicrous, right?

But that is, in fact, what my business partner Jaime and I are doing. Let me back up for a moment and give you a few more details.

I’m a writer. It’s what I do. I’ve had over a 16 novels published, co-authored two non-fiction books, had scores of short stories appear in print alongside some heavy hitters like Stephen King, and have written ad copy for everyone from Polaroid to Red Lobster Restaurants. I’ve scripted comics, screenplays, and turned four 3-minute webisodes into a novel. I don’t just write in one medium, preferring instead to try my hand at anything that helps me bump my game up to the next level.

Over the years, I’ve flirted a lot with Hollywood. There’s been some serious sexual tension, culminating a few times with deals that looked reasonably good on paper. But I’ve never jumped into the sack and here’s why: Hollywood doesn’t pay writers enough.

If you’re interested in how Hollywood makes its money, there is no finer book to read than THE BIG PICTURE: Money & Power in Hollywood by Edward James Epstein. I read that book several years ago and it opened my eyes.

Novelists especially tend to have a very fairytale image of Hollywood. They imagine that if they write a book, that Hollywood will come calling with an option (this is a small price – almost a rental fee, really – giving the producer or exec the ability to shop the project around and possibly secure financing, cast, crew, etc. within a certain time frame (usually 6-18 months)) or an outright rights purchase. If the movie then gets made, the studio will cut the writer a handsome check and the novelist gets the thrill of seeing their book turned into a movie.

When I started cutting my teeth in publishing, I imagined it would be an incredible experience. What I didn’t count on was the interminable wait, the endless teases, and the fact that Hollywood doesn’t want novelists writing anything or sticking their noses anywhere into the process.

Some writers can live with that. They take the money and run, knowing that the end result may well be such an extreme departure from their original novel that it bears resemblance in name only – if they’re lucky.

But when studios wanted my work, I knew what they could reasonably expect to make off of my creations. And I wanted more than they were offering. Of course they balked and all the whispered promises evaporated.

Last year, exhausted at the number of television shows that were coming out that were, to be overly kind, crap, my friend Jaime and I sat down and discussed the idea of trying to do something ourselves.

When we hashed out the concept of using my un-vampire vampire series of novels as our first project, the first person I bounced the idea off of was a good friend of mine who works in the film/TV industry. He’s well-known, so I won’t mention his name here, but he pretty much knows everyone worth knowing in Los Angeles and New York City. I called him and told him what we were planning. Then I asked him if we were crazy.

What he told me was this: “If you can make this work, then the sky is the limit. You will open doors that have never been open to you before and you will change the way Hollywood works in TV.” Then he offered to come on and be part of our executive board.

That was good enough for us. We started New Ronin Entertainment and chose THE FIXER as our first project. Ronin, in feudal Japan, were masterless samurai – called “wave men” because they owed allegiance to no lord. The name felt appropriate and our mission seemed sound, albeit tough as hell.

We would find private investors willing to back us in the production of thirteen episodes for the first season. (Networks usually greenlight, or approve, a pilot and then order up to twelve additional episodes for a first season run). We would put a team together to shoot, edit, and package the series, as well as sell it domestically and internationally. I would write all the episodes, thereby guaranteeing that the sanctity of my novels stayed intact and that I had complete control over the story lines and characters. The novels take place in New England; the cast and crew would be from New England; and we hoped that our investors would also be from the region. THE FIXER would be born and raised in our backyard. We thought that was pretty cool.

We enlisted two experienced directors who had worked in both television and independent films for years (therefore they knew how to work on a tight budget). Our sales force was composed of industry vets who had shepherded major films to hundreds of millions of dollars worth of sales. Experienced vets and up-and-comers made up our crew. And our art & marketing department worked hard to develop a consistent look for our flagship project. You can see the results thus far at our official website http://www.thefixer.tv

But we needed money to pull this off. There was no business precedent whose plan we could use to attract investors, so we put it together after weeks of research into Hollywood budgets, sales forecasts, and more. Trying to divulge what Hollywood spends and what it makes is harder than cracking into the National Security Agency, but at long last, we felt we had a workable business prospectus.

Our offer was generous; we knew it had to be. We offered a 50% return on investment within 24 months to those who chose to back us. The task now was to try to convince wealthy Bostonians and New Englanders that a TV series entirely produced in their backyard was a viable and worthwhile investment.

But first, we had to find them. And then we had to get in the front door…