Frosty The Hitman A Blazing Success!
So, at midnight on Christmas Day, as the 24th ticked over into the 25th, I launched the annual Christmas freebie that I write for friends and fans. This year’s entry was FROSTY THE HITMAN, a 5600-word story. Along with the story itself, the ebook contained 3-chapter excerpts from both THE FIXER and THE INVOKER, an author’s note from me, an invitation to subscribe to my free newsletter, and a list of all the current Lawson adventures as of December 2011.
I put the blog post out and wondered what sort of reception it would get, how many people would download it, etc. etc. My hope was that I’d get about 200 downloads of the story, especially considering it was Christmas Day and a lot of people would be otherwise preoccupied. In addition to my blog post, I set up automatic tweets announcing it on Twitter. I also asked for a small group of my fans to Tweet, Retweet, and post things on their blogs and Facebook to help spread the word. Then I sat back and waited to see what would happen.
Today’s the 29th and as of this writing, here are the results:
Total number of downloads: 1836
Kindle file downloads: 966
Epub file downloads: 444
.pdf file downloads: 426
Christmas Day and yesterday saw the most traffic. Yesterday is not surprising since I sent out a bulletin to my newsletter subscribers about Frosty and they certainly responded. Plus, I got a mention over on Books On The Knob about Frosty being free. That exposure definitely helped!
In addition, I picked up roughly 50 new subscribers to my newsletter. My Christmas Day post also received a large number of Facebook “likes,” which then show up in the person’s timeline (thereby potentially leading more people to the post). It was also +1’d out on Google+ by twelve more people, earning me some penetration on that social media website as well. As far as tweets and retweets go, the bit.ly tracking showed that 1,159 people clicked the link, 25 people shared it on Facebook, and it was retweeted well over 100 times.
Then there were the comments and tweets from people who hadn’t read Lawson yet. Of the nearly 2,000 downloads, I’m hoping that at least 25% are new to the series. 500 potential new readers is a pretty great gift to get for giving something back to my already-awesome fans.
So, to everyone who helped spread the word about Frosty, my sincere thanks. This year’s freebie gift was an fantastic success and I couldn’t have done it without you all helping and downloading away. As 2012 comes roaring in, Lawson is going to have an even bigger year than 2011. Tons of new adventures, big movement ahead on the TV production, and more news besides. Keep talking Lawson up to your friends and family – we’re going to be doing some amazing things together and I want everyone of you along for the fun-filled ride!
Happy New Year & thanks!
-Jon
