A Writer’s Best Defense

There’s an inherent problem with being an aspiring writer: you’re not all that sure of yourself yet. You have this “Go get ’em” attitude and you want your stories to be read by the public and you hope way down deep inside for that validation that comes with publishing and seeing your name in print. Every writer remembers what it’s like to finish a story you know is good, but then to have niggling doubts nibble at the fringes of your consciousness. “Maybe it’s not THAT good.” That’s when you seek out the approval of others. Sometimes, it’s family. But most times, writers put their faith in the expertise of an editor – be it a book editor or a story editor. If you submit that story enough, you just might get the validation you seek through a contract to publish it. And it feels good.

It feels REALLY good.

The first time I sold a short story was way back in 1996 to Rictus Magazine. It was for my story “I, the Courier,” and it earned me a whopping $5 bucks. It could have been a million. Or it could have been a penny. It wouldn’t have mattered; what counted was that someone had finally read something I wrote and judged it worthy enough of being published. It was a high I’ll never forget. And the Peking Duck my wife and I had that night at our favorite Chinese restaurant was one helluva meal. I never cashed that check, either. I framed it and it hangs on the wall in my office.

So, much like baby turtles squirming through the sands on their way into the ocean for the first time, aspiring writers are somewhat clumsy, mostly insecure, and vulnerable to the sharks cruising just beyond the beach anxiously awaiting an easy meal. Except the predators awaiting aspiring writers aren’t really sharks at all – that would be an insult to sharks – they’re scumbags and sleazeballs and pretty much every other degrading insult you could come up with. Mostly, they’re insecure wanna-be writers themselves who couldn’t write their way out of a paper bag, so they open up fly-by-night sham operations and publish themselves. Maybe they make a little money. They get a taste of power. Perhaps they decide to publish an anthology and put out submission guidelines, and then they sit back and wait for aspiring writers to send them stories. Having been rejected themselves, they enjoy the power they have over those aspiring writers. That’s when the nightmares start for the aspiring writers. Maybe they get scammed out of money. Maybe they get treated like dirt. Or maybe, just maybe, they get their story “edited” but it’s not really an edit – it’s a completely different story.

Such was the case with Mandy DeGeit and her story, which was accepted into an anthology by some pathetic schmoe named Anthony Giangregorio. In short, Giangregorio runs an outfit called Undead Press, which was previously Open Casket press, and at least one other name, which is never a good sign. In Mandy’s case, Giangregorio (who is himself also a writer – although probably only in the least complimentary terms possible, as in “learning my letters” given his various responses online) changed whole parts of Mandy’s story without telling her about it and when she cried foul, he proceeded to dump all over her and strut about in full peacock douchebaggery mode. Mandy’s account is well worth reading although I won’t even dream of linking to Giangregorio’s effluence here.

Suffice it to say, I think this guy is utter scum. But therein lies the problem: people like this fermented dung stain exist, and they’re all too eager to take advantage of the desire of aspiring writers to be validated and vindicated for their efforts. It’s tragic, but it’s also part of the world that exists in writing & publishing. So how do you protect yourself?

1. Google: it’s quick and it’s easy. And if you’re going to do business with someone, Google them. Then don’t just quickly scan the first page of results, but get deeper in. This is your hard work we’re talking about. Treat it like it’s got some worth. Go at least ten pages into search results and learn about your potential business partner.

2. The obvious: look at the website of the publisher you’re going to deal with. A quick glance at the Undead Press website shows it’s a mess of cover art that would be better if it had been done by a blind, rabbit ferret with a crystal meth addiction. That alone should be enough to make you steer clear: who wants horrible cover art on their work? If the publisher was making a serious, honest attempt, they’d be willing to invest in superior packaging for their books. It’s that simple.

3. Terms: contributor copies – uh uh. No way. Sorry, I know there are a lot of good people out there trying to be publishers (I tried myself at one point and failed miserably) but if all you can offer is contributor copies then no dice. At least offer twenty bucks – give the author you’re publishing enough to pick up a pizza for the family and celebrate their accomplishment, for crying out loud. Twenty bucks against royalties isn’t that much of a stretch and if you can’t afford to do even that, then you shouldn’t be in business in the first place.

4. Communication: if you communicate with an editor and the editor’s email is chock full of typos like “alot” and “its” when they mean “it’s,” then I’d run. They may not be writers, but they still need to be able to use the English language.

5. Study the business! I can’t say this enough. If you are a writer, it is NOT enough to simply write. It’s not. Those days of being groomed for superstardom by some wizened editor in NYC are gone. Seriously. Stop living in that fantasy world because it simply does not exist anymore. These days, you need to know what is happening in the business itself and then all the other businesses that are tangential to it. How are people making money with content? As writers, we are part of an industry that generates trillions of dollars in revenue. Seriously. The film/TV industry could not exist without writers. Neither could the video game industry. Nor could a host of other industries that rely on content and writers to generate story ideas, news reports, etc. Treat your work with the respect it deserves – and if you hone your craft enough, then your writing will have value to it.

While validation feels great – it is not worth the anguish you’ll feel after being screwed over by someone like a Giangregorio. So do your homework. And only do business with people who are reputable and show some measure of business savvy.

Break Out Your Video Camera…

Because I’m going to give away TWO brand new Kindle Touch 3Gs at the end of May 2012.

Want one? Here’s the deal: May 2012 is the 10th Anniversary of Lawson’s debut in print (THE FIXER – book 1 in the series came out in May 2002) and I’m looking for the coolest, most creatively awesome videos – made by my fans – to help spread the word about the entire Lawson universe – the books, the TV series, and much more. if I pick your video as one of the two best, you’ll win a brand new Kindle Touch 3G. It’s that simple.

A couple of rules, though:

1. Videos must be under 3 minutes – preferably about two minutes so you don’t bore your viewers.
2. Videos must contain images from anything related to Lawson – book covers, screen grabs from The Fixer, etc. Anything related to Lawson and The Fixer is available for use.
3. Videos may NOT contain any copyrighted images, video, or music. In other words, don’t set your video to a Barry Manilow tune unless you happen to own the rights to use that song.
4. Videos must have a general theme along the lines of “Why I Love the Lawson Vampire Series by Jon F. Merz” It doesn’t have to be exactly like this; you could say something like “I’m rabid for Lawson” or something like that.
5. Videos must be uploaded to both Youtube and to my Facebook Fan Page in order to qualify. For Youtube videos, please be sure to use keywords like “lawson vampire, the fixer, jon f. merz, ebooks, lawson vampire ebooks” etc. etc.
6. By entering this contest you are granting me permission to use your video in any way that I see fit, for as long as I like, wherever I like, without any sort of compensation or payment. Ownership will remain yours, but I’m free to use it as much as I like. (see fine print below)
7. Contest is open to anyone, anywhere. There is no fee to enter; the only requirement is a love of Lawson and his many ebooks.
8. Entries MUST be work-safe, which means no foul language, obscene material, etc.

That’s basically it. So get out there and be creative. Start a Lawson flash mob in a crowded subway station. Interview yourself talking about why Lawson is so awesome. Create a computer animation with the book covers and screenshots. Tell the world why Lawson is so awesome and why everyone should be reading the series and getting ready for the TV show. Include links to the books on Amazon (http://amzn.to/lawsonbks) and/or the Nook (http://bit.ly/lawsonv) if you like. Put a link to the Facebook fan Page if you want (http://on.fb.me/jfmfans) or come up with other ingenious ways to promote Lawson and his many adventures.

I have no idea how many people will enter this contest, so the odds might be pretty good. Videos don’t have to be shot in HD or anything like that. Hell, you could cut it together with video clips shot by a smart phone – just make sure it rocks and helps promote Lawson and his adventures. Final decisions on the winning entries will be made by me and me alone. Winners will be announced no later than June 6th, 2012 and they will receive their new Kindles within a few weeks of the announcement.

And if you haven’t read my Lawson series yet, then go get some of the books and discover the exciting mayhem that awaits! Kindle users go here! | Nook users go here! | iBooks users go here!

Excited? Then get to work! All entries MUST be received by May 16th, 2012. That’s three weeks from now. You are free to enter as many videos as you wish, but make sure they rock. I’d rather have one kick-ass entry than five mediocre ones.

Lawson’s 10th Year Anniversary – May 2012…and you just might win a brand new Kindle!

FINE PRINT:

Copyright
All Entries submitted to the Contest must be original. You must be the sole owner of any copyright and all other intellectual property rights in and to any Entry submitted. Your submission of each Entry is your acknowledgement, warranty and guarantee that you are the author, creator and/ or sole owner of copyright(s) and other intellectual property rights in and to the Entry submitted. By submitting an Entry, you also represent and warrant that the Entries that you submit do not infringe on the copyright, right of publicity, privacy rights or any other intellectual property or other right of any other persons or entity, that you have secured any and all waivers and permissions necessary with respect to persons and subject matter in the Entry and that you have not submitted the Entry to any other contest. If the ownership of any Entry is contested in any manner, the Sponsor may disqualify that Entry. By submitting an Entry you agree to hold harmless and indemnify Jon F. Merz for any breach of these Official Rules and/or your representations and warranties made hereunder.

Rights of Use
You shall retain the copyright to any Entry and all other rights thereto EXCEPT: by entering the Contest, you agree to have your submitted Entry displayed by Sponsor on Sponsor’s website without any fee or other form of compensation. In addition, you hereby grant an unlimited royalty free license to the Sponsor to copy, display, perform, store, broadcast, distribute or otherwise use your Entry for any purpose. You agree that the Sponsor will not be liable to you or to any third party for any use, editing, adaptation, modification and/or publication of any Entry.

Publicity and Advertising
Except where prohibited, participation in the Contest constitutes irrevocable consent to the Sponsor and their agents to use, record reproduce, publish, display, perform, translate, and distribute, the names, likeness, voices, quotations, opinions and biographical information of Entrant, including, without limitation, any photograph or recording for promotional purposes in any media, worldwide, without further payment or consideration; and the name, likeness, voice and biographical information of any natural person appearing in the Entry, including without limitation any photograph or recording, for any promotional purpose in any media, worldwide, and/or for any other commercial or non-commercial corporate purpose, including without limitation use on merchandise or for marketing, without attribution or further payment or compensation to the Entrant, his or her successors or assigns or any other entity.

EBook Dominance

The great folks at Pew Research have just released an amazing report detailing the rise of ebook dominance in the way people consume content. The report is incredibly detailed and chock full of very useful data. Among the key points raised in the report are the following:

1. 4x as many people are reading ebooks as were two years ago.
2. People who read ebooks are reading MORE (24 ebooks read versus 15 for non ebook readers on average)
3. People who read ebooks prefer to BUY rather than borrow.

The report also has a number of fascinating survey questions that clearly show that ebooks are going to dominate the landscape very soon. Including a nice bar graph that asked which type of book (ebook or printed) is better for the following purposes:

1. Reading with a child: 81% prefer printed versus 9% prefer ebooks
2. Sharing books with others: 69% – printed / 25% – ebook
3. Reading books in bed: 43% – printed / 45% – ebooks
4. Having a wide selection to choose from: 35% – printed / 53% – ebooks
5. Reading while traveling or commuting: 19% – printed / 73% – ebooks
6. Being able to get a book quickly: 13% – printed / 83% – ebooks

So aside from the first two questions, ebooks are the preferred method. And I expect that as lending ebooks becomes easier and publishers realize the silliness of DRM, that question will also see a swing toward digital over print. As newer tablets come on the market, making illustrating ebooks easier than ever, you can bet the percentages for question one will also swap.

There’s a whole host of data in the report, which you can download as a .pdf file by clicking above or right here. For anyone who writes or publishes, the report is mandatory reading. And it’s well worth taking the time to do so. Please share this post with others you feel would enjoy reading about this great new report! Thanks!

Facebook Page Timeline Tips for Authors – Part 2

About a month ago, I wrote up a blog post detailing how all pages on Facebook would be converted to the new Timeline design come March 30th. Along with this, I presented some tips on how to maximize an effective use of Timeline for authors, and closed by promising another post with more tips in the next week.

Well, a month has passed, but I finally got back around to it. 🙂

If you haven’t read the first post, go back and read it since it gives you a foundation for what I detail in this post.

1. Okay, now I told that FBML was going away as of June and it was a good idea to convert over to Static HTML: iFrames Tab app now. I also told you that Static HTML: iFrames Tab didn’t inherit the styling of fonts that the old FBML tab did. In other words, if you’ve been experimenting with the design, your fonts probably do not match the rest of your Facebook page. If you go to your page and open that tab, you’ll see whatever coding you put there. In order to inherit the styling from the rest of your page and make it look all good and “Facebooky,” add these lines to the very top of your code:

<link type=”text/css” rel=”stylesheet” href=”https://s-static.ak.facebook.com/rsrc.php/v1/yk/r/SLcv9Fpf1fC.css” />
<link type=”text/css” rel=”stylesheet” href=”https://s-static.ak.facebook.com/rsrc.php/v1/yi/r/AZwrJ64-1qg.css” />
<link type=”text/css” rel=”stylesheet” href=”https://s-static.ak.facebook.com/rsrc.php/v1/y5/r/4kE31h2Sb_T.css” />
<link type=”text/css” rel=”stylesheet” href=”https://s-static.ak.facebook.com/rsrc.php/v1/yR/r/QEku2z8Q32R.css” />

This links your tab to the CSS style sheets that set the rest of Facebook. There’s probably only one of these applicable to your page, but I couldn’t figure out which one it was, so I included them all. There’s no harm in having them all there, so no worries. Once you insert those lines, your tab should look exactly like the rest of your page.

2. Tabs: Using the new Timeline feature gives you a bit more flexibility when it comes to tabs, which are positioned directly under your cover photo. You can also design unique graphics for your tabs that look better than having random graphic images up there. Four tabs are displayed immediately when your page loads and you can have up to four more under those that users need to click the down arrow to see.

Designing your tabs is easy. The dimensions are 111 pixels wide by 74 pixels high. Open your graphic program of choice and design a nice eye-catching graphic to use as each tab. If you look at the screenshot below of my tabs, you’ll see that my Welcome! Tab has a bright red picture of a movie ticket that says “free admission” on it.

I used this because it’s bold and gives a clear message. Highly-detailed graphics are not going to work here, so be simple and bold.

Once you’ve settled on the design, you’ll need to upload it and make it active on your page. Go to the top of your Admin Panel, and click on “Manage.” Then click “edit page.” A new screen will come up. On the left side, look down and see “Apps,” and then click on that. A list of your Apps will now show up on the screen. Since my Welcome! tab was created using Static HTML: iFrame Tabs, that’s where I need to go. Click on “edit settings.” A small pop-up will show on your screen that looks like this:

Most importantly, make sure it says “Tab: Added” so you’re sure it’s displaying on the Page itself. Next see where it says at the bottom “custom tab name.” Put whatever you want in that space and then click “save.” I recommend something nice and friendly like “Welcome!” But you could have it say anything like “My Books” or what have you.

Then you’ll want to click above that where it says “custom tab image.” This is where you will upload your custom 111×74 image. So click on that and a new window/tab opens. Follow the instructions and you should then see your new image upload and display. When you’re finished, make sure you go back to your page and see that it’s displaying properly. Up until a few weeks ago, there was a bug in the system that caused everyone else who had uploaded a custom image to display on your page instead of what you uploaded. It was annoying but Facebook seems to have fixed the problem.

3. Tab Placement: Did you know you can move your tabs around to some extent? You can. Look at the screenshot above of my cover photo and tabs again. On the right side where my tabs are located, you’ll see a 2 with a down arrow next to it. This means there are two other tabs below the top four and users can click those to access more info, pages, etc. If you click that, you will see all the tabs displayed.

And now if you hover over each tab in the upper right hand corner, you’ll see a pencil. Click on that pencil and the first thing you’ll see is “swap position with” followed by a few choices. So if you’re not happy with where your welcome tab is, you can move it to a better position. Just be advised that Facebook wants your Photos first and foremost on your Tab menu. Presumably because Photos are one of Facebook’s most active features. Remember that: be sure you have a bunch of photos uploaded to your page. I take screenshots of my works-in-progress (usually a good juicy page that users can read and get excited about) and post those from time-to-time.

Be sure to put your most important information Tabs up top and leave the lesser important stuff below. My top tabs are Photos, Welcome!, Likes, and Top Fans (see below), while my lesser important (but still fun) tabs are Events and Videos.

4. Top Fans: if you’re an author you’ve got to be interacting with your fans. There’s no other way. And if you want to really get your fans excited and active, then the Top Fans app is truly spectacular. I’ve been using this for a few weeks now when I saw it on my friend Chris Penn’s page and the results have been great. Top Fans integrates seamlessly with your Facebook Page once you sign up. They have a professional version for $29 bucks per month that gives you a lot more options. For me, I stick to the FREE version right now and I’m still blown away by it.

Basically, the app tracks fan participation on your page. Fans acquire points by liking, commenting, sharing and posting on your page. A running leader board of the top 25 fans provides a wonderful graphic interface that spurs people to take action. I took it a step further and announced that each month’s winner will receive a special T-shirt only available to Top Fans. I had the logo below designed that I’ll be using for the shirts.

It rewards fans for being active, increases your visibility elsewhere on Facebook, and leads to more fans, and more readers. In return, the T-shirt is cool and helps spread the word even more. Seriously, get Top Fans installed on your page today and watch how people respond. It’s fantastic. And I made sure to move the Top Fans tab to a prominent position on my page so people can see it immediately.

In closing, make sure that if you have a custom tab, that you really use it to maximum effect. My Welcome! Tab has a quick message from me, a picture, and newsletter sign-up form, and links to buy my ebooks at Amazon and Barnes & Noble. Critical stuff all laid out on one tab.

One final tidbit, while you no longer have the ability to make a special landing page to direct people to on your Page, each Tab has its own unique URL. And that means instead of just directing people to the page itself, you can direct them right to your special Tab. Use a URL shortening service to create custom URLs for your Tabs and it will be easier to track and share.

I hope you’ve found this useful. If so, please come by My Facebook Page and click the ol’ LIKE button, will ya? 🙂 And be sure to share this article with any of your author pals. Trust me, there aren’t nearly enough writers making the most of their Facebook pages. 🙁

Thanks for reading!

Wacky Wednesday

It’s been a while since I’ve celebrated how awesome my fans are. So I thought today would be the perfect day to do that. I’m on a push to have new readers discover my writing and become fans, so with that in mind – and if you’re interested – I’ll be doing a bunch of giveaways today throughout the day. There are several ways you can win something:

1. Buy my ebooks

Jon on the Kindle | Jon on the Nook | Jon on iBooks | Jon on Smashwords

Now, when you buy my ebooks, make sure you send me a copy of the receipt so I can log it into my special Wacky Wednesday spreadsheet. Your receipt won’t have any confidential data like charge card numbers or anything (or you can just take a snapshot of the receipt with the date (today) and what you bought) and you should send this receipt to me at this email address: jonfmerz AT gmail DOT com

2. Subscribe to my FREE monthly newsletter by typing your email in the box below and clicking submit – it’s EASY!

Email Address

3. Retweet on Twitter and be sure to include my handle @jonfmerz in your retweets.

4. Share my Facebook Fan Page on Facebook / Share any links to my ebooks on Facebook and then be sure to mention me in a note or something on your profile page, encouraging others to check out my work, “like” my page, etc.

5. Oh, and be sure to Like my Facebook Fan Page!

6. Follow me on Pinterest and Re-Pin My Boards.

And throughout the day, I’ll be pulling random names and giving away some cool stuff, including signed copies of my books, cover flats, and more. Nothing too insane (it’s only “Wacky Wednesday” after all) but enough cool items to make participation fun. Check out the pic below to see what you could win – including the ULTRA-RARE “Dumbass” Cover Flat for THE FIXER, in which the genius working assumed my name had an H in it and printed a whole bunch. (This incident is also known as Jon’s First Publishing Rant)

Everything gets a nice personalized autograph and I send it right out to you for years of enjoyment. And of course, the value will skyrocket when I get incinerated by a giant solar flare during my audition on the next season of America’s Got Yodel.

All right! Get going! The first winner will be announced soon!