Create Your Opportunities

By Jon F. Merz I was reading a great post by my friend and fellow ninja Chris Penn the other day about taking the long view and how the ninja masters of old would often put things into motion years if not decades prior to them coming to fruition. It got me thinking about a [...]

By Jon F. Merz

I was reading a great post by my friend and fellow ninja Chris Penn the other day about taking the long view and how the ninja masters of old would often put things into motion years if not decades prior to them coming to fruition. It got me thinking about a habit I have of creating opportunities and how it mirrors the actions of those same jonin from feudal Japan.

Our society tends to focus on the immediate, short-term, instant gratification. And with the economy being what it is, for some folks, they can only focus on the immediacy of where their next meal is coming from or how they’re going to pay the mortgage this month. I know. I’ve been there.

But even if you are still in a precarious situation, you can still take steps now that may eventually bear fruit. After all, the ninja leaders of old didn’t have a crystal ball they could look into and see which of their plans would eventually work. They had to take steps that ensured no matter what the outcome was, they were positioned to derive maximum benefit and security from it. As Chris wrote in his article, these jonin would often dispatch field operatives years in advance and allow them to work themselves into positions of power where once they were needed, they would be above suspicion.

Imagine doing the same in your life. You put things into motion now – even little things that don’t obviously seem to have much tangible benefit – that might one day play a critical role in your success. I’ve been in the habit for a while now of reaching out to all manner of people whether I know them or not. I make it a point to establish relationships, even if it’s as seemingly superficial as simply saying hello to them. As time goes by, the relationship develops beyond the superficial until I good conversations, talk to them about their lives and their work, etc. Those relationships have led to some pretty amazing opportunities over the years.

When I got started on Twitter and Facebook, this became much easier. I would find interesting people and friend request them or start following them on Twitter. I can remember a conversation I had with someone who asked me why I was following people I didn’t know. My answer was simply, “because I want to know them.” Maybe they had a job that was in an industry I want to penetrate. Perhaps they have friends that I’d like to eventually know. Or maybe they’re extremely accomplished people I admire.

I’m sure this sounds opportunistic and it certainly is. That’s the point. I don’t look at my career and think about tomorrow. I look at my career and think about ten years from now. Twenty years. Forty years. And then I look at the trends and various businesses that I want to get involved with and map a route to actually getting into those areas. That involves social engineering.

Obviously, relationships are a big part of creating opportunities. We’ve all heard the old adage “it’s not what you know, but who you know.” And that’s true…at least to a certain extent.

People often ask why I have the word “ninja” on my website and my personal brand. Is it because I like to think of myself as some dude swathed in black with a sword strapped across my back? Hardly. I use that term to help market myself, knowing the allure the word has, as well as for the very reasons I’ve outlined here: I take the lessons from the old and apply them to the modern world to create my future success.

You can do the same.

Every day, I make a conscious habit of reaching out to someone new that I don’t know. I do some basic research on them – a quick glance through Google is usually enough – and then reach out. Sometimes, the friendship is rejected, but often it is not. And then the process starts. A key aspect is the fact that these are not one-sided relationships; you have be willing to give of yourself as well to really make them work. It might takes years to see something beneficial, and some relationships never bear any tangible fruit at all – although I would argue that interacting with others is its own reward and keeps us all mindful of the larger global community.

Social engineering is just one example of how you can create your opportunities. There are many other ways. I’ve often said that writers need to study the business they’re in and then study any other business tangential to writing. Then look beyond that. Get out of your comfort zone and explore things. You might start to see opportunities long before other people do. A lot of companies try things out in beta and if you’ve got your eyes open, you’ll see a chance to get involved before anyone else. That helps put you in a unique position and can be good for generating buzz, putting you in touch with other people who might prove beneficial, and even selling your products. My good friend Joe Nassise got involved with a new company called unglue.it and they launch today at noon – it’s crowdsourcing to keep one of his novels forever free if they crowdsource enough money. Joe’s one of the first four authors to take part in this and it’s a great opportunity for him. (You can get involved in it by going here.)

The point is, you have the ability to create your opportunities every single day – even when in the midst of the most dire circumstances. Make my habit yours and reach out everyday to someone new; read something you didn’t know about before; watch a show or attend an event you have no current interest in. When you continually open doors, the odds start improving that you’ll eventually find some amazing pathways to explore.

Be like Gregor the Oligarch from the DirectTV commercials. Say it with me in your best Russian accent: “Opportunities…I creates them.” :)

PS: TONIGHT at 6pm EST is my amazing virtual author event with Shindig. I’ll be talking to fans, answering questions AND showing an exclusive NEVER-BEFORE-SEEN clip from THE FIXER TV series. It’s FREE but you must RSVP NOW by clicking here.

 

A Writer’s Best Defense

There’s an inherent problem with being an aspiring writer: you’re not all that sure of yourself yet. You have this “Go get ‘em” attitude and you want your stories to be read by the public and you hope way down deep inside for that validation that comes with publishing and seeing your name in print. [...]

There’s an inherent problem with being an aspiring writer: you’re not all that sure of yourself yet. You have this “Go get ‘em” attitude and you want your stories to be read by the public and you hope way down deep inside for that validation that comes with publishing and seeing your name in print. Every writer remembers what it’s like to finish a story you know is good, but then to have niggling doubts nibble at the fringes of your consciousness. “Maybe it’s not THAT good.” That’s when you seek out the approval of others. Sometimes, it’s family. But most times, writers put their faith in the expertise of an editor – be it a book editor or a story editor. If you submit that story enough, you just might get the validation you seek through a contract to publish it. And it feels good.

It feels REALLY good.

The first time I sold a short story was way back in 1996 to Rictus Magazine. It was for my story “I, the Courier,” and it earned me a whopping $5 bucks. It could have been a million. Or it could have been a penny. It wouldn’t have mattered; what counted was that someone had finally read something I wrote and judged it worthy enough of being published. It was a high I’ll never forget. And the Peking Duck my wife and I had that night at our favorite Chinese restaurant was one helluva meal. I never cashed that check, either. I framed it and it hangs on the wall in my office.

So, much like baby turtles squirming through the sands on their way into the ocean for the first time, aspiring writers are somewhat clumsy, mostly insecure, and vulnerable to the sharks cruising just beyond the beach anxiously awaiting an easy meal. Except the predators awaiting aspiring writers aren’t really sharks at all – that would be an insult to sharks – they’re scumbags and sleazeballs and pretty much every other degrading insult you could come up with. Mostly, they’re insecure wanna-be writers themselves who couldn’t write their way out of a paper bag, so they open up fly-by-night sham operations and publish themselves. Maybe they make a little money. They get a taste of power. Perhaps they decide to publish an anthology and put out submission guidelines, and then they sit back and wait for aspiring writers to send them stories. Having been rejected themselves, they enjoy the power they have over those aspiring writers. That’s when the nightmares start for the aspiring writers. Maybe they get scammed out of money. Maybe they get treated like dirt. Or maybe, just maybe, they get their story “edited” but it’s not really an edit – it’s a completely different story.

Such was the case with Mandy DeGeit and her story, which was accepted into an anthology by some pathetic schmoe named Anthony Giangregorio. In short, Giangregorio runs an outfit called Undead Press, which was previously Open Casket press, and at least one other name, which is never a good sign. In Mandy’s case, Giangregorio (who is himself also a writer – although probably only in the least complimentary terms possible, as in “learning my letters” given his various responses online) changed whole parts of Mandy’s story without telling her about it and when she cried foul, he proceeded to dump all over her and strut about in full peacock douchebaggery mode. Mandy’s account is well worth reading although I won’t even dream of linking to Giangregorio’s effluence here.

Suffice it to say, I think this guy is utter scum. But therein lies the problem: people like this fermented dung stain exist, and they’re all too eager to take advantage of the desire of aspiring writers to be validated and vindicated for their efforts. It’s tragic, but it’s also part of the world that exists in writing & publishing. So how do you protect yourself?

1. Google: it’s quick and it’s easy. And if you’re going to do business with someone, Google them. Then don’t just quickly scan the first page of results, but get deeper in. This is your hard work we’re talking about. Treat it like it’s got some worth. Go at least ten pages into search results and learn about your potential business partner.

2. The obvious: look at the website of the publisher you’re going to deal with. A quick glance at the Undead Press website shows it’s a mess of cover art that would be better if it had been done by a blind, rabbit ferret with a crystal meth addiction. That alone should be enough to make you steer clear: who wants horrible cover art on their work? If the publisher was making a serious, honest attempt, they’d be willing to invest in superior packaging for their books. It’s that simple.

3. Terms: contributor copies – uh uh. No way. Sorry, I know there are a lot of good people out there trying to be publishers (I tried myself at one point and failed miserably) but if all you can offer is contributor copies then no dice. At least offer twenty bucks – give the author you’re publishing enough to pick up a pizza for the family and celebrate their accomplishment, for crying out loud. Twenty bucks against royalties isn’t that much of a stretch and if you can’t afford to do even that, then you shouldn’t be in business in the first place.

4. Communication: if you communicate with an editor and the editor’s email is chock full of typos like “alot” and “its” when they mean “it’s,” then I’d run. They may not be writers, but they still need to be able to use the English language.

5. Study the business! I can’t say this enough. If you are a writer, it is NOT enough to simply write. It’s not. Those days of being groomed for superstardom by some wizened editor in NYC are gone. Seriously. Stop living in that fantasy world because it simply does not exist anymore. These days, you need to know what is happening in the business itself and then all the other businesses that are tangential to it. How are people making money with content? As writers, we are part of an industry that generates trillions of dollars in revenue. Seriously. The film/TV industry could not exist without writers. Neither could the video game industry. Nor could a host of other industries that rely on content and writers to generate story ideas, news reports, etc. Treat your work with the respect it deserves – and if you hone your craft enough, then your writing will have value to it.

While validation feels great – it is not worth the anguish you’ll feel after being screwed over by someone like a Giangregorio. So do your homework. And only do business with people who are reputable and show some measure of business savvy.

 

Break Out Your Video Camera…

Because I’m going to give away TWO brand new Kindle Touch 3Gs at the end of May 2012. Want one? Here’s the deal: May 2012 is the 10th Anniversary of Lawson’s debut in print (THE FIXER – book 1 in the series came out in May 2002) and I’m looking for the coolest, most creatively [...]

Because I’m going to give away TWO brand new Kindle Touch 3Gs at the end of May 2012.

Want one? Here’s the deal: May 2012 is the 10th Anniversary of Lawson’s debut in print (THE FIXER – book 1 in the series came out in May 2002) and I’m looking for the coolest, most creatively awesome videos – made by my fans – to help spread the word about the entire Lawson universe – the books, the TV series, and much more. if I pick your video as one of the two best, you’ll win a brand new Kindle Touch 3G. It’s that simple.

A couple of rules, though:

1. Videos must be under 3 minutes – preferably about two minutes so you don’t bore your viewers.
2. Videos must contain images from anything related to Lawson – book covers, screen grabs from The Fixer, etc. Anything related to Lawson and The Fixer is available for use.
3. Videos may NOT contain any copyrighted images, video, or music. In other words, don’t set your video to a Barry Manilow tune unless you happen to own the rights to use that song.
4. Videos must have a general theme along the lines of “Why I Love the Lawson Vampire Series by Jon F. Merz” It doesn’t have to be exactly like this; you could say something like “I’m rabid for Lawson” or something like that.
5. Videos must be uploaded to both Youtube and to my Facebook Fan Page in order to qualify. For Youtube videos, please be sure to use keywords like “lawson vampire, the fixer, jon f. merz, ebooks, lawson vampire ebooks” etc. etc.
6. By entering this contest you are granting me permission to use your video in any way that I see fit, for as long as I like, wherever I like, without any sort of compensation or payment. Ownership will remain yours, but I’m free to use it as much as I like. (see fine print below)
7. Contest is open to anyone, anywhere. There is no fee to enter; the only requirement is a love of Lawson and his many ebooks.
8. Entries MUST be work-safe, which means no foul language, obscene material, etc.

That’s basically it. So get out there and be creative. Start a Lawson flash mob in a crowded subway station. Interview yourself talking about why Lawson is so awesome. Create a computer animation with the book covers and screenshots. Tell the world why Lawson is so awesome and why everyone should be reading the series and getting ready for the TV show. Include links to the books on Amazon (http://amzn.to/lawsonbks) and/or the Nook (http://bit.ly/lawsonv) if you like. Put a link to the Facebook fan Page if you want (http://on.fb.me/jfmfans) or come up with other ingenious ways to promote Lawson and his many adventures.

I have no idea how many people will enter this contest, so the odds might be pretty good. Videos don’t have to be shot in HD or anything like that. Hell, you could cut it together with video clips shot by a smart phone – just make sure it rocks and helps promote Lawson and his adventures. Final decisions on the winning entries will be made by me and me alone. Winners will be announced no later than June 6th, 2012 and they will receive their new Kindles within a few weeks of the announcement.

And if you haven’t read my Lawson series yet, then go get some of the books and discover the exciting mayhem that awaits! Kindle users go here! | Nook users go here! | iBooks users go here!

Excited? Then get to work! All entries MUST be received by May 16th, 2012. That’s three weeks from now. You are free to enter as many videos as you wish, but make sure they rock. I’d rather have one kick-ass entry than five mediocre ones.

Lawson’s 10th Year Anniversary – May 2012…and you just might win a brand new Kindle!

FINE PRINT:

Copyright
All Entries submitted to the Contest must be original. You must be the sole owner of any copyright and all other intellectual property rights in and to any Entry submitted. Your submission of each Entry is your acknowledgement, warranty and guarantee that you are the author, creator and/ or sole owner of copyright(s) and other intellectual property rights in and to the Entry submitted. By submitting an Entry, you also represent and warrant that the Entries that you submit do not infringe on the copyright, right of publicity, privacy rights or any other intellectual property or other right of any other persons or entity, that you have secured any and all waivers and permissions necessary with respect to persons and subject matter in the Entry and that you have not submitted the Entry to any other contest. If the ownership of any Entry is contested in any manner, the Sponsor may disqualify that Entry. By submitting an Entry you agree to hold harmless and indemnify Jon F. Merz for any breach of these Official Rules and/or your representations and warranties made hereunder.

Rights of Use
You shall retain the copyright to any Entry and all other rights thereto EXCEPT: by entering the Contest, you agree to have your submitted Entry displayed by Sponsor on Sponsor’s website without any fee or other form of compensation. In addition, you hereby grant an unlimited royalty free license to the Sponsor to copy, display, perform, store, broadcast, distribute or otherwise use your Entry for any purpose. You agree that the Sponsor will not be liable to you or to any third party for any use, editing, adaptation, modification and/or publication of any Entry.

Publicity and Advertising
Except where prohibited, participation in the Contest constitutes irrevocable consent to the Sponsor and their agents to use, record reproduce, publish, display, perform, translate, and distribute, the names, likeness, voices, quotations, opinions and biographical information of Entrant, including, without limitation, any photograph or recording for promotional purposes in any media, worldwide, without further payment or consideration; and the name, likeness, voice and biographical information of any natural person appearing in the Entry, including without limitation any photograph or recording, for any promotional purpose in any media, worldwide, and/or for any other commercial or non-commercial corporate purpose, including without limitation use on merchandise or for marketing, without attribution or further payment or compensation to the Entrant, his or her successors or assigns or any other entity.

 

Playing Ninja

Ninjutsu, to me, isn’t simply a martial art. It’s not simply a way to physically protect yourself and your loved ones. Hatsumi-sensei has said repeatedly that the ultimate goal of ninjutsu is not to become a “meijin” or master, but to become a “tatsujin” or a complete human being. And yet, the focus of most [...]

Ninjutsu, to me, isn’t simply a martial art. It’s not simply a way to physically protect yourself and your loved ones. Hatsumi-sensei has said repeatedly that the ultimate goal of ninjutsu is not to become a “meijin” or master, but to become a “tatsujin” or a complete human being. And yet, the focus of most ninjutsu practitioners lies solely within the realm of learning to fight in the dojo. (Of course, such skills are absolutely necessary. And I’d argue that there are plenty of people who need to re-learn how to throw a correct punch.)

But what about real life?

How often do you take the ninjutsu out of the dojo and apply it in other areas of your life? Across the whole spectrum of your existence?

To me, a ninja is one who is able to move at will through any environment or any situation and endure, survive, and even prosper. This means that just practicing fighting is not enough. It means that as a practitioner, you have to constantly and continually push yourself to learn and evolve in all areas of your life – not just on the mat.

For example: do you speak any other languages? Even a smattering of a language? A few key phrases will help facilitate conversation in potential scenarios. It might behoove you to appear as a local instead of an outsider. Knowing how to properly speak even the simplest of greetings in another language might enable you to retain your “invisibility” and not stick out as an outsider.

What about English? Assuming it’s your native tongue, are you well-versed in how to properly write it? Or speak it? Is “like” every other word out of your mouth? How does that make you look to others that you interact with? How do typos in your written communication undercut whatever role you’re attempting to play? In some situations, it might be beneficial to appear less than intelligent, but if you are casting yourself in the role of a professional, a leader, or a teacher, then you should lead by example: the same diligence you practice with in the dojo should also be applied to every other area of your life. If that means breaking out the grammar book and learning the difference between “their,” “they’re,” and “there,” then so be it – that’s what you have to do.

If you’re a man, do you know how to properly wear a suit? Tie a tie? Do you know to button your jacket when you stand and unbutton it when you sit down? Do you know that the tuxedo jacket is never actually supposed to be taken off – regardless of how sweaty you might become doing the Electric Slide at your cousin’s black tie wedding? Can you give an impromptu toast without practice? Do you know how to order wine in a fancy restaurant and properly sample it? Do you know how to surreptitiously tip the Maitre d’ at a restaurant to ensure better service during the meal?

What about your mind? Do you frequently expose yourself to other cultures and belief systems as a way of expanding your consciousness or do you stay fixated and locked in a small prison of your own self-assured prejudices? Does your ego goad you into angry impulses that prompt others to view you as insecure, juvenile, and petty?

Before I studied ninjutsu, I was fortunate to have a mentor whose background was, let’s say, “interesting.” His advice to me, given my path in life at the time, was to develop myself to the point where I could seamlessly move through everyday life without causing any friction – and by friction, he meant knowing what to do and how to act and how to appear such that I never stood out unless I wanted to. The highest level of this development was to become the “gray man,” the man you see on the street or in a hotel or anywhere…and then five seconds later, you can’t remember him.

Think about this scenario: you’re in an upscale restaurant and note that the majority of people there know exactly how to act. They know which fork to use. They know where the soup spoon is. They know how to order wine. They know how to place their napkin if they get up to use the restroom. Most of these people will pass through your subconsciousness and you won’t remember them (unless you’re especially attracted to them or something else causes you to notice them). Because they fit their situation so well, so seamlessly, they are, in effect, invisible.

Contrast this with the guy sitting in the same restaurant with his napkin tucked into his shirt like a bib. Maybe he holds his fork in a fist rather than with his index finger, middle finger, and thumb. Your subconscious mind notices this almost immediately because he is not in harmony with his environment – he’s causing friction and therefore you notice – and remember – him. His invisibility is completely compromised.

When we talk about success, a lot of times people will point to external factors that keep them back from achieving the greatness they seek. But how much of their lack of success is caused internally by creating friction with the world at large? How much of their failure is caused by not being able to blend seamlessly with their environments? Do they know how to talk to a mechanic? What about a CEO?

As ninjutsu practitioners, it is not enough to simply practice kihon happo thousands of times. It’s not enough to practice cutting things with swords and knives or post pictures of bullets and guns on Facebook and proclaim yourself a “tough guy.” If you do that and think you’re practicing ninjutsu, you’re sorely mistaken: you are merely practicing for one eventuality. Ninjutsu demands that the practitioner train themselves to be able to handle ALL eventualities, ALL scenarios, ALL of life. That means that the study of combat is but ONE part of the art itself. The practitioner of the art must take the teachings of ninjutsu out of the dojo and subject themselves to the real world where not everything is solved with a punch or a throwing star or a ranting threat or a Youtube video showing how fast you can draw a sword.

If you read the scenarios and questions above and thought, “Well, that’s not me. I’m never in an upscale restaurant.” Or “I only wear jeans and T-shirts, I don’t need to know how to tie a bowtie.” Or “I don’t need to read up on Muslim culture. Or know about Mayan civilization.” Then unfortunately, you are not practicing ninjutsu. You are playing at being a ninja.

For some folks, that realization might be fine for them. But for those who would say they are truly studying this art, then the realization should be a wake-up call that you need to do more. You need to train more. You need to develop yourself to the point where you are able to slug back a brewski in a blue collar pub and then the next night be able to order foie gras. By expanding your ability to move from situation to situation, scenario to scenario with ease, you will also be expanding your mind and spirit – your consciousness will evolve as well.

And when you are at ease in more situations, you are a far more powerful than one who can only rely on physical action. You transcend the brutality of physical combat and establish yourself as a true warrior, one able to render themselves invisible at will, or stand out as the beacon of light and positive energy that the universe needs more of – you are a fully actualized example of thought, word, deed.

 

EBook Dominance

The great folks at Pew Research have just released an amazing report detailing the rise of ebook dominance in the way people consume content. The report is incredibly detailed and chock full of very useful data. Among the key points raised in the report are the following: 1. 4x as many people are reading ebooks [...]

The great folks at Pew Research have just released an amazing report detailing the rise of ebook dominance in the way people consume content. The report is incredibly detailed and chock full of very useful data. Among the key points raised in the report are the following:

1. 4x as many people are reading ebooks as were two years ago.
2. People who read ebooks are reading MORE (24 ebooks read versus 15 for non ebook readers on average)
3. People who read ebooks prefer to BUY rather than borrow.

The report also has a number of fascinating survey questions that clearly show that ebooks are going to dominate the landscape very soon. Including a nice bar graph that asked which type of book (ebook or printed) is better for the following purposes:

1. Reading with a child: 81% prefer printed versus 9% prefer ebooks
2. Sharing books with others: 69% – printed / 25% – ebook
3. Reading books in bed: 43% – printed / 45% – ebooks
4. Having a wide selection to choose from: 35% – printed / 53% – ebooks
5. Reading while traveling or commuting: 19% – printed / 73% – ebooks
6. Being able to get a book quickly: 13% – printed / 83% – ebooks

So aside from the first two questions, ebooks are the preferred method. And I expect that as lending ebooks becomes easier and publishers realize the silliness of DRM, that question will also see a swing toward digital over print. As newer tablets come on the market, making illustrating ebooks easier than ever, you can bet the percentages for question one will also swap.

There’s a whole host of data in the report, which you can download as a .pdf file by clicking above or right here. For anyone who writes or publishes, the report is mandatory reading. And it’s well worth taking the time to do so. Please share this post with others you feel would enjoy reading about this great new report! Thanks!

 

Bikini Tips for Authors

As part of my never-ending quest to blur the line between silliness and reality – something I apparently don’t need to do as much considering how many people on Twitter thought the Titanic was just a movie (weep with me, people…) – I’ve got a new post for you today with a silly headline. But [...]

As part of my never-ending quest to blur the line between silliness and reality – something I apparently don’t need to do as much considering how many people on Twitter thought the Titanic was just a movie (weep with me, people…) – I’ve got a new post for you today with a silly headline. But it hopefully got your attention and made you swing by to see what I’d say.

I got an email recently asking me how I stay in shape given the fact that as a writer, I’m sitting for long periods of time. It made me think of what I actually do during the course of the day and how I break things up. It also occurred to me that other authors might enjoy reading this and chime in with their own ideas. So, here we go.

1. Wake Up: I use a very simple yet effective series of movements from my martial arts called San Shin Kata to wake my body up each and every morning. When I started in this style of martial arts, my mornings began around 4am (sometimes earlier) and as tired as I was, I got into the habit and never got out of it. I spend about fifteen minutes going through these five exercises (earth, water, fire, wind, and void) waking up my joints, muscles, ligaments, breathing, and awareness. For those not in my style, you could accomplish the same thing by doing arm rotations at the shoulder and elbow and wrist as well as rotating your legs at the hips, knees, and ankles. After the San Shin, I usually do push-ups and leg raises or some other exercise. It doesn’t take long, but it’s incredibly effective at getting your systems moving after being asleep.

2. Sitting: It’s not good for you. Prolonged sitting is bad. So I try not to sit more than 45-60 minutes at any one time. For me, this works because most of my first draft chapters take about an hour to write. Once that’s done, I get up and move around. Usually by cranking out a set of push-ups, some deep squats, burpees, that sort of thing. Again, the goal is to keep things moving. By increasing my heart rate, more blood flows at a faster clip through my body, and I get more oxygen into where it needs to be.

3. Phone Calls: If you get a phone call, get up from your chair and walk around. You’re exercising without thinking about it at that point. I’ve probably logged miles walking around the second floor of my house while on the phone. You don’t have to speed walk, just do it normally. The key is to keep moving.

4. Water: Keep it with you all the time. Have a bottle by the desk and make sure that you carry it with you everywhere. Try to drink at least two standard-sized bottles every day. I’ve been on a kick to increase my own intake and this is where I’m at right now in terms of amounts. I also drink a lot of orange juice.

These are the four things I make sure I do every day – even if I can’t fit in a normal prolonged workout. I won’t waste time detailing how to do cardio or lift weights or anything like that since there are people far better qualified than I am to offer that advice and training. But I will say this, if you can manage to incorporate these four points into your day, you’ll be ahead of the game. I recently came off a long hiatus where I wasn’t doing much strenuous exercise, but always made sure to do the four things above. I credit it with keeping my fitness standard better than if I hadn’t done anything.

The key is to never let things sit idle. Constant movement (unless you happen to be meditating) ensures that blood flows to all areas of your body. Increasing your heart rate every hour or so helps keep you oxygenated, keeps your metabolism somewhat active, and keeps all your systems functioning. I tend to think that a lot of disease, toxicity, and body breakdown happens as a direct result of bad stuff not being purged from your body – and it’s not being purged because we don’t move as much as we should, so the junk gets a chance to pool in parts of your body and then it starts compounding itself. So try to stay in motion. Take more frequent breaks. Get yourself back into motion. And drink more water.

I’m not saying that this is the be-all-end-all cure for weight loss or the like. They’re merely a few suggestions that might help. And who knows, if you develop these things into habits, you just might be ready to sport a monokini on the beach…just like Jim Carrey. :)

 

Facebook Page Timeline Tips for Authors – Part 2

About a month ago, I wrote up a blog post detailing how all pages on Facebook would be converted to the new Timeline design come March 30th. Along with this, I presented some tips on how to maximize an effective use of Timeline for authors, and closed by promising another post with more tips in [...]

About a month ago, I wrote up a blog post detailing how all pages on Facebook would be converted to the new Timeline design come March 30th. Along with this, I presented some tips on how to maximize an effective use of Timeline for authors, and closed by promising another post with more tips in the next week.

Well, a month has passed, but I finally got back around to it. :)

If you haven’t read the first post, go back and read it since it gives you a foundation for what I detail in this post.

1. Okay, now I told that FBML was going away as of June and it was a good idea to convert over to Static HTML: iFrames Tab app now. I also told you that Static HTML: iFrames Tab didn’t inherit the styling of fonts that the old FBML tab did. In other words, if you’ve been experimenting with the design, your fonts probably do not match the rest of your Facebook page. If you go to your page and open that tab, you’ll see whatever coding you put there. In order to inherit the styling from the rest of your page and make it look all good and “Facebooky,” add these lines to the very top of your code:

<link type=”text/css” rel=”stylesheet” href=”https://s-static.ak.facebook.com/rsrc.php/v1/yk/r/SLcv9Fpf1fC.css” />
<link type=”text/css” rel=”stylesheet” href=”https://s-static.ak.facebook.com/rsrc.php/v1/yi/r/AZwrJ64-1qg.css” />
<link type=”text/css” rel=”stylesheet” href=”https://s-static.ak.facebook.com/rsrc.php/v1/y5/r/4kE31h2Sb_T.css” />
<link type=”text/css” rel=”stylesheet” href=”https://s-static.ak.facebook.com/rsrc.php/v1/yR/r/QEku2z8Q32R.css” />

This links your tab to the CSS style sheets that set the rest of Facebook. There’s probably only one of these applicable to your page, but I couldn’t figure out which one it was, so I included them all. There’s no harm in having them all there, so no worries. Once you insert those lines, your tab should look exactly like the rest of your page.

2. Tabs: Using the new Timeline feature gives you a bit more flexibility when it comes to tabs, which are positioned directly under your cover photo. You can also design unique graphics for your tabs that look better than having random graphic images up there. Four tabs are displayed immediately when your page loads and you can have up to four more under those that users need to click the down arrow to see.

Designing your tabs is easy. The dimensions are 111 pixels wide by 74 pixels high. Open your graphic program of choice and design a nice eye-catching graphic to use as each tab. If you look at the screenshot below of my tabs, you’ll see that my Welcome! Tab has a bright red picture of a movie ticket that says “free admission” on it.

I used this because it’s bold and gives a clear message. Highly-detailed graphics are not going to work here, so be simple and bold.

Once you’ve settled on the design, you’ll need to upload it and make it active on your page. Go to the top of your Admin Panel, and click on “Manage.” Then click “edit page.” A new screen will come up. On the left side, look down and see “Apps,” and then click on that. A list of your Apps will now show up on the screen. Since my Welcome! tab was created using Static HTML: iFrame Tabs, that’s where I need to go. Click on “edit settings.” A small pop-up will show on your screen that looks like this:

Most importantly, make sure it says “Tab: Added” so you’re sure it’s displaying on the Page itself. Next see where it says at the bottom “custom tab name.” Put whatever you want in that space and then click “save.” I recommend something nice and friendly like “Welcome!” But you could have it say anything like “My Books” or what have you.

Then you’ll want to click above that where it says “custom tab image.” This is where you will upload your custom 111×74 image. So click on that and a new window/tab opens. Follow the instructions and you should then see your new image upload and display. When you’re finished, make sure you go back to your page and see that it’s displaying properly. Up until a few weeks ago, there was a bug in the system that caused everyone else who had uploaded a custom image to display on your page instead of what you uploaded. It was annoying but Facebook seems to have fixed the problem.

3. Tab Placement: Did you know you can move your tabs around to some extent? You can. Look at the screenshot above of my cover photo and tabs again. On the right side where my tabs are located, you’ll see a 2 with a down arrow next to it. This means there are two other tabs below the top four and users can click those to access more info, pages, etc. If you click that, you will see all the tabs displayed.

And now if you hover over each tab in the upper right hand corner, you’ll see a pencil. Click on that pencil and the first thing you’ll see is “swap position with” followed by a few choices. So if you’re not happy with where your welcome tab is, you can move it to a better position. Just be advised that Facebook wants your Photos first and foremost on your Tab menu. Presumably because Photos are one of Facebook’s most active features. Remember that: be sure you have a bunch of photos uploaded to your page. I take screenshots of my works-in-progress (usually a good juicy page that users can read and get excited about) and post those from time-to-time.

Be sure to put your most important information Tabs up top and leave the lesser important stuff below. My top tabs are Photos, Welcome!, Likes, and Top Fans (see below), while my lesser important (but still fun) tabs are Events and Videos.

4. Top Fans: if you’re an author you’ve got to be interacting with your fans. There’s no other way. And if you want to really get your fans excited and active, then the Top Fans app is truly spectacular. I’ve been using this for a few weeks now when I saw it on my friend Chris Penn’s page and the results have been great. Top Fans integrates seamlessly with your Facebook Page once you sign up. They have a professional version for $29 bucks per month that gives you a lot more options. For me, I stick to the FREE version right now and I’m still blown away by it.

Basically, the app tracks fan participation on your page. Fans acquire points by liking, commenting, sharing and posting on your page. A running leader board of the top 25 fans provides a wonderful graphic interface that spurs people to take action. I took it a step further and announced that each month’s winner will receive a special T-shirt only available to Top Fans. I had the logo below designed that I’ll be using for the shirts.

It rewards fans for being active, increases your visibility elsewhere on Facebook, and leads to more fans, and more readers. In return, the T-shirt is cool and helps spread the word even more. Seriously, get Top Fans installed on your page today and watch how people respond. It’s fantastic. And I made sure to move the Top Fans tab to a prominent position on my page so people can see it immediately.

In closing, make sure that if you have a custom tab, that you really use it to maximum effect. My Welcome! Tab has a quick message from me, a picture, and newsletter sign-up form, and links to buy my ebooks at Amazon and Barnes & Noble. Critical stuff all laid out on one tab.

One final tidbit, while you no longer have the ability to make a special landing page to direct people to on your Page, each Tab has its own unique URL. And that means instead of just directing people to the page itself, you can direct them right to your special Tab. Use a URL shortening service to create custom URLs for your Tabs and it will be easier to track and share.

I hope you’ve found this useful. If so, please come by My Facebook Page and click the ol’ LIKE button, will ya? :) And be sure to share this article with any of your author pals. Trust me, there aren’t nearly enough writers making the most of their Facebook pages. :(

Thanks for reading!

 

For The NYC Department of Education…

So, according to this report, the NYC Department of Education has decided that 50 words they have deemed as “offensive” and “unsettling” need to be removed from any standardized tests students might be exposed to. Not profanity, mind you, but everyday words. Because the students might feel “unsettled.” Good lord. Anyway, I could harp about [...]

So, according to this report, the NYC Department of Education has decided that 50 words they have deemed as “offensive” and “unsettling” need to be removed from any standardized tests students might be exposed to. Not profanity, mind you, but everyday words. Because the students might feel “unsettled.”

Good lord.

Anyway, I could harp about the idiocy of this for days (and those of you who know me, know I could keep going like the Energizer Bunny on this) but instead, I decided to do a little bit of public service to both the NYC Department of Education and to those students who now feel shortchanged by the lack of such a variety of words on their ever-thrilling standardized tests. If you click the link above and read the article, you’ll see the fifty words that they want removed. And below, you’ll see a little Lawson snippet I just wrote this morning that uses every one of them. Because, y’know, being the sarcastic prick that I am, this was too good to let pass.

Enjoy!

The Stupid: A Satirical Lawson Vampire Story Snippet
By Jon F. Merz

  “They’re pretty sure it was sexual abuse.”
  I looked up from my drink and eyed Niles. “What-an abusive parent?”
  “No, seems he had a fondness for sheep.”
  “Someone should have made sure he stopped drinking after the tenth beer,” I said. “What happened – birthday boys gone wild?”
  “I wasn’t there,” said Niles. “It’s not typically my scene where any sort of championship belching is a factor.”
  “You’ve got standards. That sort of behavior can spread like a vicious cancer if it goes unchecked.”
  “Exactly why you’re getting the case,” said Niles. “The Council wants this stopped. Yesterday, if Ava had her way.”
  The bar was filling up quickly with the after work crowd. I saw several women dressed in pencil skirts and crisp white blouses that caused a tsunami of hormones to flood my system. Niles must have noticed because he cleared his throat.
  “Lawson, if I could get your attention back to the topic at hand-?”
  “Sorry. Was I staring?”
  “Like someone gawking at Kim Kardashian. Give it a rest already.”
  “At least I won’t have to worry about my kids having to deal with celebrity. What a bitch that must be, huh?”
  Niles sighed. “Try not to go off on a tangent. I swear some day you’re going to make me start smoking again.”
  “I never knew you smoked.”
  “Not many people do,” said Niles. “And it was a long time ago anyway. I kicked them to the curb, but every once in a while.” His voice trailed off. “You know…it was an addiction.”
  “I had that same problem with internet porn.”
  “You did?”
  I shrugged. “Nah, just kidding around. But I knew someone who was hopelessly addicted to collecting stories about serial killers. Had newspaper clippings all over the walls. Scrapbooks. You name it, this guy was nuts for the gore of the stories. Really sick.”
  “Anyway,” said Niles, taking a sip of his Grey Goose and tonic. “Ava wants you on this case right away.”
  “Why is she dying from some horrible disease or something? What’s the rush?”
  “This sort of thing can’t be allowed to continue. You know that.”
  “I’ve tried to divorce myself from getting emotionally wrapped up in this craziness. Used to be it was tolerable, but it’s an epidemic now.”
  “It’s evolved,” said Niles. “And that’s the real problem. It’s not like it simply popped up overnight. And someone was finally paying enough attention to realize that if this isn’t stopped then we’ll all be the worse for it.”
  I leaned back, enjoying the way the luxurious leather chair made me feel like a million bucks as it conformed to my back and hips. “I want a bonus.”
  “A bonus? You’re crazy.”
  “This isn’t my usual job. You know that.”
  Niles sighed. “And what sort of bonus are you asking for?”
  “Monte Carlo. I want to go there. Have the Council set it up. First class air travel, a luxury suite, and fifty thousand dollars to gamble away every last cent. I want to splurge a little.”
  “You want an arm trophy with that? Something in blonde perhaps?”
  “That would work. Just make sure she doesn’t look like some painted tart on Halloween, all right? I like class.”
  “I’ll make sure we don’t grab some homeless bum.”
  “Good.”
  Niles took another sip. “The target lives in Westchester. You familiar with the area?”
  I shrugged. “What’s to know? Wealthy enclave north of Manhattan. More homes with swimming pools per capita than most northeast towns.” I sipped the Bombay Sapphire and tonic. “So, who am I hunting?”
  Niles leveled a finger at me. “You know, you scarf those drinks down like most people eat Doritos. It’s a wonder sometimes you can even shoot straight.”
  “I am a wonder,” I said. “But it takes an awful lot to knock my ass. I just enjoy the taste.”
  “Your target used to play with the Jets. Does that alter how you’ll handle the situation?”
  “Should it?”
  Niles shook his head. “He had more sacks in his rookie year than anyone else in the league. I’d say that means he’s pretty formidable.”
  I sniffed. “He doesn’t play anymore, does he?”
  “Tore his ACL and had to retire young. Or he was fired. I forget which.”
  I nodded. “My point. He won’t be as mobile as he once was.”
  “You’ve made bad assumptions before.”
  “Niles, I don’t really think I need to bring in a lot of firepower here. No sense using a nuclear missile when a simple knife will do the trick.”
  “If I had to peer into my crystal ball, I’d say you won’t be using a knife. That’s not your style.”
  “True. It’ll be a pistol.”
  “Just make sure your target doesn’t get wind of it ahead of time. The last thing I need to explain to the Council is how your mark developed clairvoyance or something just prior to the hit.”
  “Like the Council would really care as long as it gets done.” I finished my drink. “They’re too busy arguing politics and who is going to get to be in charge next. It’s disgusting.”
  “I realize it might not hold the same allure as say, pornography-“
  “Who said anything about porn?”
  Niles frowned. “The blonde arm trophy will probably fit the bill.”
  “I said I wanted her to be classy.”
  Niles sighed. “Regardless.”
  “Seriously, if she looks like she’s from the projects, I’m not going to be happy.”
  “Lawson, forget your quest to become the new Jay-Z for a moment, would you?”
  I smiled. “Beyonce’. Now that would be something. Booty bootylicious.”
  “Forget it,” said Niles. “She’s not even a vampire.”
  “Then she’s perfect.”
  “Sex is your religion, isn’t it? I mean, you seriously worship it in ways I don’t think other people do.”
  I leaned forward. “Niles, I’ll let you in on a secret: while the Council might think I was put on earth to be a Fixer, I’ve always believed my real role is to be an awesome lover to as many beautiful women as possible. To me, there’s nothing quite like the rush I feel when I transport a woman to another time and place through the use of sex. It’s like straddling time and space.”
  “Straddling being the operative word,” said Niles. “You ever think about fasting for a while?”
  “I wouldn’t do well with a strict fast. But maybe something like Ramadan. You know, you only fast during the daylight hours. Once the sun goes down, it’s all good.”
  “You should have been a rock star. Tommy Lee could take notes on how you handle women.”
  “Let’s get back to business,” I said. “What if this guy smells me coming. What’s the likelihood he’ll run away?”
  “Zero. He’s a fighter. Plus, he’ll want to protect his merchandise.”
  I frowned. “I knew slavery was problem for other countries, but I didn’t expect it be so prevalent here.”
  “And given the recent events that show our kind are involved, I’d say it’s only going to become more of a problem. Hence the Council’s desire that you take immediate action to contain this. We’ve also gotten reports that the slave trade is funneling money off to a variety of terrorist groups – specifically Shining Path and Abu Sayaf.”
  “Wonderful. This mission gets better sounding by the minute. You make sure that bonus is in place, will you? By the time this is over, I’m going to look like I just overdosed on a marathon of Jersey Shore episodes.”
  “Do the job, Lawson. I’ll keep my end of the bargain.”
  “See if Ava’s available.”
  Niles looked at me like I had five heads. “You aren’t serious.”
  I smirked. “Why not? She looks like she could use a vacation. Plus, she’s kind of hot.”
  Niles leaned back. “Are you feeling all right? You can’t stand Ava.”
  “Doesn’t mean I wouldn’t sleep with her.”
  Niles shook his head. “You need a companion, Lawson. Ever think about getting a dog? A cat? I can recommend a good shelter. A buddy of mine works in a no-kill place. Good animals. They could do wonders for you.”
  “I’m fine,” I said. “So, is this supposed to look messy?”
  “Like how?”
  “Like I bash his brains in with a hammer and let the roaches and rats feats on his remains?”
  Niles pursed his lips. “I think your usual method will suffice.”
  I chewed an ice cube and then set my glass down. “All right then. I’ll be off.”
  “Just like that?”
  “Just like that.”
  “Well, you’re not some sort of wizard, Lawson.” He slid a picture across the table. “Even you need to know what your target looks like.”
  I glanced at the photo and slid it back. “Text me his address.”
  “Anything else?”
  I thought for a moment. “Yeah, make sure the airline to Monte Carlo stocks Bombay Sapphire and limes.”

 

Intelligence Gathering 101

In feudal Japan, the ninja families that conducted covert operations throughout the Warring States period were set up with three different levels. At the bottom of the network, the field operative was known as the “genin,” and it was his/her job to gather intelligence. This information was then passed up the hierarchy to the middle [...]

In feudal Japan, the ninja families that conducted covert operations throughout the Warring States period were set up with three different levels. At the bottom of the network, the field operative was known as the “genin,” and it was his/her job to gather intelligence. This information was then passed up the hierarchy to the middle man, the “chunin.” The chunin acted as both a manager of genin and a cut-out, preserving the secrecy of the network if one of his agents was caught and tortured for information. The genin could only realistically give up or compromise certain aspects of the network, but not enough information for the network to be completely dismantled. At the top of the network sat the jonin. It was the jonin’s job to analyze all the information his network had collected and then take appropriate steps to influence happenings and occurrences such that they benefited either the ninja family itself, the community, or even the feudal lords the ninja sometimes worked for.

To this day, the nature of intelligence gathering has largely remained unchanged. Operatives are sent out to collect “raw” intelligence and then send these fragments of data back to headquarters. Computers and satellites suck in massive amounts of information and then stream this back to headquarters as well. You could liken the intelligence gathering process as a whale with its mouth open as it swims, sucking in enormous amounts of plankton. But intelligence gathering operatives only see a FRAGMENT of the information – and usually NEVER the whole picture.

Once the data is gathered, it then needs to be analyzed. This is where experts examine the data and then, based on seeing MORE fragments, begin to form the barest sketch of what the whole picture looks like. The information is further refined – indeed, it is often “tailored” to the expectations of leadership – until a detailed picture forms about the situation.

Hopefully.

What is critical to understand about intelligence gathering is that it is simply that: gathering. It is not “analysis.” And problems happen when operatives or wanne-be ninja start thinking they see or know the whole picture and then attempt to analyze the data they’ve overheard or seen or otherwise been witness to. This forced analysis happens for a variety of reasons: it could be ego (“I want to be the top guy here and earn praise and attention from my leader”); it could be inept behavior (“I’m going to do my leaders a favor and analyze this data for them”); or it could be a fault on the part of leadership in not giving out clear directions (“I’m not sure what they want so I’d better give them my opinion on this information.”) Sometimes, it’s a critical failure involving all three.

Here’s an example: you and a partner are conducting surveillance on a garage in an inner city neighborhood popular with a certain Middle Eastern nationality. You’ve been directed to “sit on” this target and report back what you see and hear. One of you watches while the other one catches a bit of sleep, gets food and drink, etc. Then you switch off. You have “eyes-on” the entire time.

Twenty hours into your surveillance, you see two men approaching the garage carrying a large green trash bag. Both men are in their late-20s, athletic, wearing long beards, and seem “switched on” to the surrounding area (meaning they are aware enough to be able to spot anything out of place in their environment). They enter the garage at 1430 (2:30pm) and leave at 1700 hours (5pm). During the time they were inside the garage, a strange smell wafted out and there were sounds of drilling at various points. When the men left, they carried nothing with them. They exited the alley on foot and disappeared around the corner.

A proper intelligence gathering report from this team would look like this: “Team A5 reports that two men of apparent Middle Eastern extraction in their late-20s, athletic and with beards, entered Target Location Bravo at 1430 carrying a large green trash bag. While inside Target Location Bravo, Team A5 noticed strange metallic smells in the air, along with the noise of drilling. The two men left Target Location Bravo at 1700 hours carrying nothing and exited via alley 3-B on-foot. No further information at this time.”

An IMPROPER reports would look like this: “Team A5 reports that two Afghani men with Taliban-style beards who looked like they trained with weights entered Target Location Bravo at 1430 carrying a large green trash bag that looked like it had some lumpy pieces of metal inside. While they were inside, Team A5 noticed a metallic burning smell like melted copper wire and the sound of drilling. The two men left the building at 1700 hours carrying nothing and exited via alley3-B on-foot. No further information at this time.”

Now, these reports aren’t too dissimilar. In fact, to the untrained eye, they’re pretty much the same. But report two is a bad report because the GATHERERS stopped gathering and became ANALYSTS instead. Even more dangerous to the operation is they became analysts without knowing what the WHOLE PICTURE is.

Bad intelligence is what happens when your operatives stop being OBJECTIVE about what they see and become SUBJECTIVE. At that point, they stop being an asset to the operation; they become a LIABILITY.

Look at the reports again: the first reports mentions the men are of “apparent Middle Eastern extraction.” The second report states they are “Afghani.” But how do the operatives know that, short of breaking cover, exposing themselves, and demanding to see identification? They don’t. They simply assumed that because the men look Middle Eastern and wear beards like what Taliban members wear, they must be Afghani. Report one states the men were “athletic” while the second report states the men “looked like they trained with weights.” Again, unless this team trailed the men to the local gym and saw them putting up three hundred pounds on the bench, this is incorrect. Worse, report two states that the green trash bag the men carried looked like it had “lumpy pieces of metal” inside and during the time they were in the garage something that smelled like “melted copper wire” seemed to be burning. This is where operatives start seriously compromising the integrity of the operation because now they are giving their opinion that these two guys are potentially building something in this garage and it’s no far leap to think it could be a bomb. Before you know it, units are scrambled, helicopters are buzzed, and a team takes down the garage only to find these two “suspects” are running an electronics repair shop out of a rented garage. There’s no bomb. There never was. But now the operation is blown because everyone within five miles heard all the ruckus and knew there must have been someone around spying on them.

Contrast this with a proper report that objectively states what was observed and analysts are better able to make decision and leaders can then make better decisions about how to act. In this case, more surveillance determined that the men were doing repairs out of the garage. Target Location Bravo was deemed not dangerous and the team was quietly pulled off the target without exposure or compromise, redirected to another suspect location, and the operation continued.

Gathering intelligence properly demands an individual with the ability to master their ego and make careful OBJECTIVE observations untainted by their personal desires, inclinations, etc. An improperly trained operative – or worse, someone who THINKS they’re a trained operative/ninja/superspy – dirties the waters and prevents the formation of a clear picture. Think about how many times in your own life a friend has come up to you and said something like, “Hey Jimmy said he thinks that Tanya’s not going to band practice enough. He seemed pretty pissed when he said it. Guess that means he thinks Tanya’s a crappy clarinet player.”

No. It doesn’t.

It means Jimmy said Tanya’s not going to band practice enough.

That’s it.

What your friend has missed is the context of the situation and other key tidbits of information. Instead of objectively stating what happened (that Jimmy then went on the state that Tanya’s not going to band practice enough because she lives in the next state and the commute time is really long preventing her from getting to band practice as much as she would like) your friend has colored the information he’s given you with his own subjective interpretation on the event. Now you think Jimmy’s pissed at Tanya, your friend thinks that, and soon others will, too. All because your friend wasn’t smart enough to properly gather information. USEFUL INTELLIGENCE was distorted into USELESS GOSSIP because your friend only saw one fragment of the information and then simply assumed he knew the entire picture – when he didn’t.

Any fool can gossip. It takes no skill and no effort to do it. It shows no mastery of self; it displays all the insecurity, all the failings, none of the self-discipline, and none of the control of ego that is required to be a good intelligence gatherer.

Tragically, we see bad examples of intelligence gathering all around us. In recent years, the invasion of Iraq is a perfect example of bad intelligence gone wrong all the way up to the highest levels of leadership. When you have people being ordered to “refine” intelligence until it meets the needs of leadership, then you have a very, very bad problem on your hands. And the result was a war we should not have been involved in, thousands of lives lost, and billions of dollars that could have been better spent on our own country.

On more personal levels, we are surrounded by people who gossip each and every day. Their own lives are so tragically pathetic that they seek praise or some manner of self-worth by insinuating, assuming, and obfuscating the truth of a situation until they think they have gained some degree of power or somehow bettered their position within the group.

In fact, all they have shown is how utterly incapable they are of being an asset to a team, how completely enslaved they are to their egos, and (in the case of ninjutsu training) how little they understand about the lineage they claim to study.

Years ago, my teacher asked the advanced black belt training class on a Friday night to research the concept of what the moon on the water meant. As is so often the case, Mark, who runs the Boston Martial Arts Center, provides some amazing lessons to his students, but some are more difficult than others. This was one of them. I walked away from that night wondering what he meant about the moon on the water. He’d also been talking about “ego-hooking” lately – using it to illustrate how we so often get caught (hooked) by our own ego and trapped by it and our own insecurities/expectations, etc. instead of progressing. I thought there might be a connection between the two topics and proceeded to study it accordingly. A few years later, it finally made sense.

There’s a direct connection between being enslaved by your ego and one perspective of the concept of the moon on the water (there are other perspectives not germane to this conversation). The moon on the water is just that: the moon’s reflection on the water. IF you’re objective and unhindered by your ego. If you’re enslaved by your ego – to your subjective wants/needs/desires – then the moon on the water becomes something else entirely. And the more subjective you are about it, the further away from the truth you travel.

For those who want to understand intelligence gathering, or those who purport to study ninjutsu, the mastery of self and ego is of paramount importance because you cannot be objective if you haven’t first cleaned out your own mental/spiritual closet. Until you take the time and effort to make sure your own mirror is polished to accurately reflect the truth of who you really are, you will never be able to accurately and objectively report the truth of any other situation. Cleaning out your own junk is hard and it can take years to do. But until you do it, pretending to be anything of an intelligence gatherer/ninja/superspy is simply masquerading as something you most definitely are not.

 

Wacky Wednesday

It’s been a while since I’ve celebrated how awesome my fans are. So I thought today would be the perfect day to do that. I’m on a push to have new readers discover my writing and become fans, so with that in mind – and if you’re interested – I’ll be doing a bunch of [...]

It’s been a while since I’ve celebrated how awesome my fans are. So I thought today would be the perfect day to do that. I’m on a push to have new readers discover my writing and become fans, so with that in mind – and if you’re interested – I’ll be doing a bunch of giveaways today throughout the day. There are several ways you can win something:

1. Buy my ebooks

Jon on the Kindle | Jon on the Nook | Jon on iBooks | Jon on Smashwords

Now, when you buy my ebooks, make sure you send me a copy of the receipt so I can log it into my special Wacky Wednesday spreadsheet. Your receipt won’t have any confidential data like charge card numbers or anything (or you can just take a snapshot of the receipt with the date (today) and what you bought) and you should send this receipt to me at this email address: jonfmerz AT gmail DOT com

2. Subscribe to my FREE monthly newsletter by typing your email in the box below and clicking submit – it’s EASY!

Email Address

3. Retweet on Twitter and be sure to include my handle @jonfmerz in your retweets.

4. Share my Facebook Fan Page on Facebook / Share any links to my ebooks on Facebook and then be sure to mention me in a note or something on your profile page, encouraging others to check out my work, “like” my page, etc.

5. Oh, and be sure to Like my Facebook Fan Page!

6. Follow me on Pinterest and Re-Pin My Boards.

And throughout the day, I’ll be pulling random names and giving away some cool stuff, including signed copies of my books, cover flats, and more. Nothing too insane (it’s only “Wacky Wednesday” after all) but enough cool items to make participation fun. Check out the pic below to see what you could win – including the ULTRA-RARE “Dumbass” Cover Flat for THE FIXER, in which the genius working assumed my name had an H in it and printed a whole bunch. (This incident is also known as Jon’s First Publishing Rant)

Everything gets a nice personalized autograph and I send it right out to you for years of enjoyment. And of course, the value will skyrocket when I get incinerated by a giant solar flare during my audition on the next season of America’s Got Yodel.

All right! Get going! The first winner will be announced soon!

 
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