5 Key Tips for Indie Authors in 2013
By Jon F. Merz I had a great year of sales in 2012. As detailed in my previous post, I did quite well selling ebooks that I released independently. But I try to never rest on my laurels - because, frankly, laurels aren't all that comfortable. So what am I doing now that I hope to see bear fruit in 2013 and push my ebook sales goals even higher? Let's take a look at some of the things indie authors can do to improve their sales over the next twelve months. 1. Invest in Your Business This may sound more like something "regular companies" do, but if you're an indie author, you'd better be treating your writing like it IS a business if you have any hope of sustaining or improving sales. To that end, you need to take some of your profits and reinvest them back into your company. How? Here are a few things you could be improving:
- Website: is it professional enough? Are there any pages that need tweaking? Any that need completing? I'm still trying to get this site completely functional, myself!
- Book Covers: are all of your books selling enough? Are they meeting your goals? If not, maybe you should try a different cover.
- Analytics: see below