ZOMBIE RYU Debuts!

By Jon F. Merz

You might remember this project idea I had a while back. I created a Kickstarter campaign to try to fund it, but that didn’t work out too well, so I shelved it for a bit until I could figure out the right way to pursue it. About six weeks ago, I finally came up with how I wanted to present this series and now, the very first adventure is live!

Zombie Ryu takes you back in time to feudal Japan where a crazy monk has unleashed a zombie invasion upon the land. They stalk the countryside at night, killing innocents, destroying home and farms, and leaving a wave of paranoia building across the land. For eighteen year old Shigoko (“secret talk”) life has been largely frustrating. She wants nothing more than to become a mighty warrior, but she is stuck on her rundown farm with her father, their most prized possession being an old samurai sword. When Shigoko’s farm is attacked by zombies one night, she flees into the woods and stumbles into the camp of the gnarled ronin Fudo and his squire Nishi.

Shigoko’s life will never be the same.

Fudo is gathering the greatest warriors in Japan – samurai, ninja, ronin – to head north to the most remote places in Hokkaido in their search for the evil monk. Together, they will become known as the Zombie Ryu. Only time will tell if they are successful, and only time will tell if Shigoko has what it takes to become the warrior she has always dreamed of being.

ZOMBIE RYU is written like an episodic television series. Every month, a new 25,000-word episode will debut as the warriors of Zombie Ryu edge ever closer to their goal of ridding Japan of the zombies and the evil monk who created them. Zombie Ryu also features wonderful cover art from my good friend and amazingly talented artist Courtney Rose.

ZOMBIE RYU: Episode One “Torn Asunder” is now on-sale. Grab the first episode in an action-packed new series today!

Get ZOMBIE RYU at Amazon for Kindle
Get ZOMBIE RYU at Amazon UK for Kindle
Get ZOMBIE RYU at Amazon DE for Kindle
Get ZOMBIE RYU at Amazon FR for Kindle
Get ZOMBIE RYU at Kobo for all sorts of e-readers
Get ZOMBIE RYU at Barnes & Noble for Nook
Get ZOMBIE RYU at Smashwords

Since today is launch day, I hope you’ll share this news around to your friends and family. Thank you for your support! Enjoy the series!

Summer Sales Tactics for Indie Authors

By Jon F. Merz

So, it’s the summer (y’know, in case the scorching heat waves hadn’t made that obvious enough) and this is typically the time when the entire NYC traditional publishing beast slows waaaaaaay down. Summer hours mean most NYC publishing professionals leave work at about 3pm to start the weekend, traditional sales slow down as more editors and agents are off on vacations, and in general it’s a dead time. In the old days, if you were a writer, the summer could be a very frustrating time because you weren’t getting any sort of feedback from your agent or potential editors. It used to drive me nuts that months would pass without a peep.

Then along came the ebook revolution. No longer were you forced to bide your time while everyone jetted off to the Hamptons for a luxurious vacation or a weekend party at Diddy’s. Now, with the writers in control, you could sell your work year round. It was a great time of revelation.

But there’s something curious about the summer that still affects publishing: less sales.

See, not only does traditional publishing go off on vacation, but so do readers. Kids are out of school and people aren’t necessarily thinking about buying books during these months. They’re outside (as they should be) enjoying the weather and frolicking and getting their collective groove on. From one perspective, that’s awesome. Happy people is always a good thing, I think.

But from the perspective of a “company” engaged in selling product (namely, my ebooks) any sort of sales drop-off is bad for my business. Last year, my sales dropped in the summer and stayed depressed through the Autumn months. I was still selling well, but not nearly at the volume as last Spring. And it’s not just me this happens to. Ask most indie authors how their sales are right now and you’ll find that the majority of them report that sales have slowed – sometimes dramatically. The question then becomes: what can we do about a sales slowdown?

The popular tactic right now seems to be this idea that writers need to lower their prices. I know of a LOT of indie authors right now who have dropped their prices into the 99 cent cesspool in an attempt to gain exposure with increased sales that will position them on certain bestseller lists. Once that happens, they switch the price back to a higher point and hope to reap some extra sales that way.

I happen to think that’s rather dumb.

First of all, the price you set for your work tells potential customers a lot. There’s been significant talk in the indie author circles that readers equate lower prices with lower quality work. “99 cents for a novel? It can’t be that good.” Now, obviously, that’s not a fair assumption to make. There are plenty of great reads out there for 99 cents. But there are also awful books as well. Dropping your work into that swamp of 99 cent books could tarnish it instead of elevate it.

Second, I don’t like jerking price points around like marionette strings. Consumers aren’t stupid. If I bought something at $4.99 and the next day it dropped to 99 cents, I’d be pissed off. And I probably wouldn’t buy from that author again. I’m not looking to make a quick buck off of people; I’m looking to turn them into lifelong fans of mine. That means treating them with the respect they deserve. I set my prices at a point that I feel is fair to me – as the creator – and fair to them as the consumer.

So rather than going with the flow this summer, I’ve decided to be a bit of a contrarian. My price points will stay where they are right now and we’ll see how sales do. So far, this summer has been very good to me. And next week, I launch my brand new episodic series ZOMBIE RYU, about an 18-year-old girl in feudal Japan who teams up with a grizzled band of warriors to stop a zombie invasion unleashed by an evil sorcerer. A brand new 25,000-word episode debuts each month. It’s a big experiment for me, so it’s going to be very interesting to see how it pans out.

If you’re an indie author, my advice this summer is not to do what everyone else is doing. Be different; set yourself apart. Launch a new project at a time when most people aren’t. Keep your prices where they are. Do things no one else is doing and see what you can do to ensure this summer isn’t about slow sales, but rather about even greater success.

Best of luck!

Diversity of Thought

By Jon F. Merz

Three things have happened this week that have led me to write this blog post. On Monday, I was honored to once again be a guest on the Provocative Thoughts and Positive Vibes radio show hosted by my friends Tommy and Lois. Tuesday, we got some new neighbors. And last night, I started reading the book “Abundance: The Future is Better Than You Think” by Peter Diamandis and Steven Kotler. These three things might seem to have nothing in common, but, in fact, they do.

And the thread that binds them all together is this notion of diversity.

On the radio show Monday, Tommy, Lois, and I were discussing how with the advent of ebooks and technology, the world is inherently much more connected – things that were once only local are now global. Each day, the opportunity exists to reach out and connect with someone clear across the world via Facebook, Twitter, a blog post, etc. In my industry – entertainment – this means I can reach new audiences with my work. But this global environment isn’t just a one-way street; it’s an every-way street. And as much as I am able to spread my “ideas,” so too am I able to receive new ideas from other people, places, and cultures.

Tuesday, we found out that we have new neighbors. The suburban town I live in currently is largely white. We’re about twenty miles outside of Boston and while there are minority groups represented here, the town is overwhelming Caucasian. When we moved here in 2004, my wife was one of the few Asians in town. We now enjoy a greater mix of races and ethnicity, but the town is still easily 80% white. So whenever we find out that there’s a bit more range to the spectrum, we get excited. Such was the case with our new neighbors, who happen to be two lesbians and their three children. More range to the spectrum!

Finally, in reading Abundance (and I’ve only just started it) last night, the overriding theme of the book – at least at this point – seems to be that the future can be incredible, but only if we embrace diversity. The way kids are taught these days is somewhat backward in that math and science are given utmost importance while creativity and critical thought are not. This needs to change because the planet faces some very serious problems that will only be solved by people who have the ability to critically examine problems and creatively come up with solutions that benefit us all.

Diversity scares a lot of people, though. And given that we’re in the midst of another presidential election process here in the United States, the two parties at play are hard at work drumming up the most base instincts of potential voters with fear of one kind or another. I always find it interesting to see how people react to such tactics and what their reactions tell me about who they are as people – and in the case of those who study martial ways, who they are as warriors.

There’s an admonition in the martial art lineage I study called “Banpen Fugyo,” and it means “Ten thousand changes, no surprises.” There are many who think that the meaning behind the admonition is enough to understand: that you should always expect things to change and therefore not be surprised when change occurs. But like so many other aspects of Japanese culture, there is both an omote (outer) meaning and an ura (inner) meaning and only thinking about the obvious meaning of Banpen Fugyo cuts the lesson short and deprives the practitioner of a chance to expand their comprehension of it.

To me, the ura meaning behind Banpen Fugyo isn’t that the practitioner be alert to changes in the midst of combat; it’s that the practitioner understand that diversity in combat is nothing to be scared of, provided they are secure enough in who they are as warriors. Does it really matter if your opponent punches or kicks you? Or swings a baseball at your head or stabs at you with a knife? If you’ve trained long enough and hard enough, it won’t matter. You’ll respond with the appropriate technique and end the conflict. As a result of first opening yourself up to the range of technical tools available in the martial lineage you might study, you have an endless variety to choose from. Experience and personal evolution will help teach you how to properly respond at the right moment.

Can you imagine entering a dojo and telling the instructor you only want to learn how to defend yourself against a roundhouse kick? And then you only want to learn a single technique for doing so? Why wold you limit yourself in that way? Why would you set your life up so that it’s only possible to be successful if a strict set of parameters are met?

But there are plenty of examples of martial artists who do just that. They espouse their style as the only “true” way to deal with attackers. They insult other styles, other techniques. They claim they train harder than everyone else. Or that this technique is the only way to properly defend against this particular attack. Most, if not all, of these claims stem from insecurity.

Conversely, the practitioners who are secure in their abilities – they know what they can do and (equally important) what they cannot do – are often the most open to diversity of technique. They are open to discussing new ideas on how to handle new threats to security. They don’t insult other styles. They freely exchange ideas with others. As a result, they are better martial artists.

Extrapolate that further and the true meaning of Banpen Fugyo might just be that practitioners walking the path need to be open to diversity not only in martial arts, but also in life.

But that’s difficult.

In the political arena especially, candidates and their surrogates take great pains to divide and conquer. They paint their opponent as the guy who wants to come in and do all sorts of horrible nasty things to the country, the belief system the party espouses, and the voters themselves. They do so by crafting their messages and advertisements with trigger points that are carefully calculated to cause fear. Fear is obviously one of our most primal base emotions. Everyone has been scared before. Fear takes no thought. It’s easy. And in the crowded media world where messages and sound bites have scant time to register before the next message comes hurtling in, fear is the one thing that works better than others.

Political parties don’t want you to embrace diversity because it makes you harder to effectively cajole into voting for their candidate. Political parties want you to avoid diversity and confine yourself and your thoughts to a very strict set of parameters. Once they pigeonhole you, they can effectively market to you because they know exactly how you’ll react if they hit this or that trigger point. Then they just repeat the message over and over and over and over and over again until you adopt that talking point as one of your own.

There are no parameters in combat. Anything can happen. Anything will happen. There is so much diversity in combat that it’s impossible to account for it all. A true warrior understands this and takes pains to learn as many techniques as possible from as many sources as possible and temper those lessons with as many experiences as possible. The more expansive a spectrum of martial skill a warrior has, the better chance they have of coming out of a hostile encounter alive. That guy who only wanted to learn one technique for defending against a roundhouse kick back up there in paragraph 9? He’s already dead by now.

In the same way, life does not confine itself to a narrow set of parameters, either. Life exists everywhere on this planet and presumably beyond. Life exists in environments never thought capable of sustaining it previously. Given the opportunity – any opportunity – life flourishes and the ecosystem is richer for it. Why would you choose to live your life constrained by a narrow set of guidelines or parameters or a belief system?

The time we exist in now – the day before you now – is filled with incredible potential from an infinite number of sources, people, cultures, and experiences. The number of opportunities – the chances to flourish – before each of us is infinite.

But you’ll only see them if you embrace diversity.